Zero-Click Search Is the New Default: How SMEs Win When Google Answers Without Sending Traffic
Zero-click searches are surging as Google’s AI answers keep users on-platform. If your traffic curve is bending down, it may not be your SEO “getting worse”—it may be the interface changing. Here’s what to measure now, what to build next, and how to operationalize SEO/AEO/GEO with approved execution.