SEO Basics glossary terms.

SEO Basics Above The Fold Above the fold refers to the part of a web page visible before the user scrolls. SEO Basics Accessibility SEO Accessibility SEO is the overlap between accessible web design and search-friendly content, structure and navigation. SEO Basics Activation Key An activation key connects a website installation with an AYSA account or subscription. SEO Basics Algorithm Update Algorithm Update is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Algorithmic SEO Algorithmic SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Anchor distribution Anchor distribution is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Anchor Optimization Anchor Optimization is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Anchor text ratio Anchor text ratio is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Article brief An article brief is a structured writing plan that defines the target keyword, search intent, outline, questions, examples and SEO requirements for a piece of content. SEO Basics Asset Optimization Asset Optimization is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Attribution Attribution in marketing analytics is the assignment of credit for a measured outcome to touchpoints along a user's recorded path. SEO Basics Author signal Author signal is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Automated SEO Agent An automated SEO agent is a software agent that observes SEO signals, selects from permitted actions and executes bounded tasks with recorded permissions, approvals and verification. SEO Basics Automation SEO Automation SEO is an SEO execution workflow concept related to how recommendations are tracked, approved, funded or applied. SEO Basics B2B SEO B2B SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics BERT BERT is a natural language processing model from Google that helps search systems understand words in context rather than matching queries only as isolated keywords. SEO Basics Best Practices SEO Best Practices SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Black Hat SEO Black hat SEO refers to manipulative optimization tactics that attempt to exploit search engine algorithms instead of helping users. SEO Basics Brand disambiguation Brand disambiguation is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Breadcrumb navigation Breadcrumb navigation is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Breadcrumbs Breadcrumbs is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Business category Business category is a local SEO concept connected to how businesses appear for location-based searches and map results. SEO Basics Business Context Business context is the practical information about a company that makes SEO recommendations relevant instead of generic. SEO Basics Business hours Business hours is a local SEO concept connected to how businesses appear for location-based searches and map results. SEO Basics Call to action Call to action is an SEO execution workflow concept related to how recommendations are tracked, approved, funded or applied. SEO Basics Category hierarchy Category hierarchy is a local SEO concept connected to how businesses appear for location-based searches and map results. SEO Basics Category intro Category intro is a local SEO concept connected to how businesses appear for location-based searches and map results. SEO Basics Citation SEO Citation SEO is an umbrella label for search work involving a declared citation object, such as a source reference, scholarly citation, local-business listing or answer-system source link. SEO Basics CMS SEO CMS SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Co Occurrence Co Occurrence is an authority-building concept related to mentions, citations, publisher relationships or trust signals outside the website. SEO Basics Competitive Gap Analysis Competitive Gap Analysis is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Competitive SEO Competitive SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Competitor analysis Competitor analysis studies what competing websites rank for, publish and optimize. SEO Basics Context Window SEO Context Window SEO describes optimizing content so important entities, facts and supporting details fit together clearly within the limited text window used by AI retrieval and summarization systems. SEO Basics Contextual Relevance Contextual relevance is the degree to which a page, passage, link or recommendation matches the surrounding topic, user intent and business context. SEO Basics Continue Without Google Continue without Google means moving forward in setup without connecting Google data immediately. SEO Basics Conversational search Conversational search is an information-seeking process in which later questions and system responses depend on context established in earlier turns. SEO Basics Core Update Core Update is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Credit usage Credit usage is an SEO execution workflow concept related to how recommendations are tracked, approved, funded or applied. SEO Basics Customer Journey SEO Customer Journey SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Data Extraction SEO Data Extraction SEO is an SEO execution workflow concept related to how recommendations are tracked, approved, funded or applied. SEO Basics Data Layer SEO Data Layer SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Decentralized Search Decentralized Search is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Directory SEO Directory SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics DMCA Complaint A DMCA complaint is a copyright-related removal request that can affect whether content appears in search results. SEO Basics Domain Age Domain age is the amount of time a domain has existed or has been known publicly on the web. SEO Basics Domain History Domain history is the record of how a domain has been used, redirected, indexed, linked to or penalized over time. SEO Basics E-E-A-T E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, a quality framework used in Google’s search quality guidance. SEO Basics Edge SEO Edge SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Editorial calendar Editorial calendar is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Entity Clarity Entity clarity is an owned quality check for whether a page identifies its important people, organizations, products, places or concepts without unresolved ambiguity. SEO Basics Entity Optimization Entity optimization is a non-standard label for correcting and strengthening the owned evidence that identifies a specific entity and describes its relevant facts and relationships. SEO Basics Entity SEO Entity SEO is an informal umbrella for search work that makes the people, organizations, products, places and concepts discussed by a site easier to identify and distinguish. SEO Basics Exact Match Domain An exact match domain is a domain name that directly matches a target keyword or phrase. SEO Basics Exit Rate Exit Rate is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics Feed Optimization Feed Optimization is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. SEO Basics GA4 GA4, or Google Analytics 4, is Google’s event-based analytics platform for measuring website and app behavior. SEO Basics GBP post GBP post is a local SEO concept connected to how businesses appear for location-based searches and map results. SEO Basics Google Algorithm Google Algorithm is a Google search or discovery feature that can influence how users find and evaluate a business or website. SEO Basics Google Dance Google Dance is an older SEO phrase for ranking fluctuations during search index or algorithm changes.