SEO Basics glossary terms - page 3.

SEO Basics Readability Readability is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. SEO Basics Recommendation Optimization Recommendation Optimization is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Reconsideration Request A reconsideration request is a request submitted to Google after fixing issues that caused a manual action. SEO Basics Related products Related products supports ecommerce SEO by making product information clearer, more complete and easier for search engines and shoppers to evaluate. SEO Basics Relevance signal Relevance signal is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Return On Investment SEO Return On Investment SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Rich results Rich results are Google Search results that may include visual or interactive enhancements beyond a standard blue-link presentation. SEO Basics Rich Snippet Rich snippet is an older term for an enhanced search result now generally called a rich result in Google's documentation. SEO Basics Search algorithm Search algorithm is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Search demand Search demand is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics Search Ecosystem Optimization Search Ecosystem Optimization is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Search intent Search intent is the outcome a person is trying to achieve with a query, such as learning, comparing, locating or completing a transaction. SEO Basics Search journey Search journey is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Search performance Search performance is an SEO concept used to describe how search visibility is planned, improved, measured or protected. SEO Basics Search Quality Evaluator Guidelines Search Quality Evaluator Guidelines are Google’s public instructions for human quality raters, explaining how Google evaluates usefulness, trust and page quality. SEO Basics Search query A search query is the text or other input a person submits to a search system to request information, navigation or an action. SEO Basics Search Surface Optimization Search Surface Optimization is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Search volume Search volume is an estimate of how many searches a query or grouped variant receives during a defined period and market. SEO Basics Seasonal category Seasonal category is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Secondary category Secondary category is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Seed Keyword A seed keyword is an initial word or phrase supplied to a research system to generate related query ideas and metrics. SEO Basics SEO SEO is the practice of improving a website so search engines can discover, understand and confidently surface its useful pages. SEO Basics SEO Audit SEO Audit is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Competitor An SEO competitor is a website that competes with your website for search visibility, even if it is not a direct commercial competitor. SEO Basics SEO Funnel SEO Funnel is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Governance SEO Governance is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Migration SEO Migration is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO monitoring SEO monitoring is the ongoing review of organic-search performance, crawling, indexing, page changes and authority signals against defined expectations. SEO Basics SEO Objective An SEO objective is the business outcome a website wants organic search to support. SEO Basics SEO Platform SEO Platform is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Profile An SEO Profile is the structured business and search context a website needs before reliable SEO recommendations can be prepared. SEO Basics SEO Signals SEO Signals is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Silos SEO Silos is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Software SEO software is any platform used to research, monitor, audit, report on or improve organic search visibility. SEO Basics SEO Stack SEO Stack is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Strategy SEO Strategy is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics SEO Text Ad SEO Text Ad is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Tool An SEO tool is a software feature or product that helps with a specific search optimization task such as keyword research, auditing, tracking or content improvement. SEO Basics SERP SERP stands for search engine results page, the page a search engine displays after a user submits a query. SEO Basics SERP Analysis SERP analysis is the structured examination of search-result composition, sources, features and competing page types for a documented query context. SEO Basics SERP Features SERP features are distinct modules or presentation elements that search engines place alongside or within standard search results. SEO Basics Service area Service area is a local SEO concept connected to how businesses appear for location-based searches and map results. SEO Basics Service area business Service area business is a local SEO concept connected to how businesses appear for location-based searches and map results. SEO Basics Setup SEO Profile Setup SEO Profile is the onboarding workflow that turns business information into usable SEO context. SEO Basics Setup Summary A setup summary is a review of the business, SEO and connection details collected before execution starts. SEO Basics SGE SGE stands for Search Generative Experience, Google’s earlier name for AI-assisted search result experiences that later evolved into AI Overviews and AI Mode concepts. SEO Basics Short Tail Keyword A short-tail keyword is a brief, relatively broad target phrase that names a category or topic with limited qualifiers and often leaves several plausible intents. SEO Basics Site Audit Site Audit is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Site Hierarchy Site Hierarchy is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Site Performance Site Performance is an SEO concept used to describe how search visibility is planned, improved, measured or protected. SEO Basics Site Speed Site Speed is an SEO concept used to describe how search visibility is planned, improved, measured or protected. SEO Basics Site Structure Site Structure is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Social Signals Social Signals is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Store locator Store locator is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. SEO Basics Synthetic Query A synthetic query is a generated search input created by a model, rule or researcher rather than recorded from an actual user's search event. SEO Basics Target Audience A target audience is the group of people a website wants to attract, inform and convert through search. SEO Basics Technical Audit Technical Audit is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. SEO Basics Tone of Voice Tone of voice is the way a brand should sound in pages, recommendations, metadata and generated content. SEO Basics Trust signal Trust signal is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics User Experience SEO User Experience SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility.