Local SEO glossary terms.

Local SEO Brick and Mortar Location A Brick and Mortar Location is a real physical premises where a business is authorized to operate and customers can visit during stated hours. Local SEO Business Profile A Business Profile is a public record that describes a business on an identified owned or third-party surface using business facts and available customer actions. Local SEO Geo modifier Geo modifier is a local SEO concept connected to how businesses appear for location-based searches and map results. Local SEO Geo Modifier SEO Geo Modifier SEO is a local SEO concept connected to how businesses appear for location-based searches and map results. Local SEO Google Business Profile Google Business Profile is a Google-managed profile through which an eligible business owner or authorized representative maintains business information shown across Google Search and Maps. Local SEO Google Business Profile Optimization Google Business Profile optimization is the governed process of correcting and improving truthful, eligible profile information for customers using Google Search and Maps. Local SEO Google Maps ranking Google Maps ranking is a context-bound observation of where a business appears within a specified Google Maps result set for one query, location and time. Local SEO Hyperlocal SEO Hyperlocal SEO is Local SEO scoped to a genuinely narrow customer area such as a neighbourhood, campus, district or immediate service radius. Local SEO Local Authority Signal A Local Authority Signal is a documented piece of place-specific evidence that an analyst uses when evaluating a business, page or local search result. Local SEO Local backlink A local backlink is an observed inbound link whose source, audience or editorial subject has a documented geographic or community relationship to a relevant business location or service area. Local SEO Local Citation A local citation is an occurrence of identifying information for a specific business location on a third-party resource, whether or not that occurrence includes a hyperlink. Local SEO Local intent Local intent is an evidence-based classification that a query requires a nearby place, service area or location-specific answer to satisfy the searcher’s apparent need. Local SEO Local keyword A local keyword is a research or targeting phrase associated with a location-dependent need, market, branch or service area. Local SEO Local landing page A Local landing page is a campaign destination built for a specific location-related offer, audience and conversion action supported by real delivery evidence. Local SEO Local pack A Local pack is an observed Google Search module that presents a map-linked group of businesses for a query interpreted as locally relevant. Local SEO Local Pack Visibility Local Pack Visibility is the proportion or set of declared Google Search observations in which a business appears inside the observed Local pack module. Local SEO Local Rank Tracker A Local Rank Tracker is a measurement tool that records business appearances under declared query, location, device, language, surface and time conditions. Local SEO Local ranking grid A Local ranking grid is a third-party measurement protocol that samples the same local query from a declared set of geographic coordinates and records a business’s observed result at each point. Local SEO Local Reputation Management Local Reputation Management is the operational process of keeping place-specific public business information, customer feedback and issue responses accurate, accountable and privacy-safe. Local SEO Local review A Local review is a user-authored evaluation of a genuine experience with a business, published on a local discovery, map or review surface. Local SEO Local Search Query A local search query is a request whose useful results depend materially on a place, service area, proximity or the searcher's current location. Local SEO Local SEO Local SEO is the discipline of improving accurate discovery and evaluation for a business that serves customers at a real location or within an eligible service area. Local SEO Location page A Location page is an owned webpage that describes one real customer-facing location or eligible operating area with facts and guidance specific to that operation. Local SEO Map pack Map pack is a common industry synonym for the Google Search result module more precisely described in this glossary as the Local pack. Local SEO Maps Visibility Maps Visibility is the set of observed occasions on which a business appears in Google Maps for declared queries, locations, devices and times. Local SEO Near me query A near me query explicitly asks for a nearby place, provider, product or service relative to the searcher's detected or supplied location. Local SEO Neighborhood keyword A neighborhood keyword is a local target phrase that identifies a recognized district, quarter, suburb or other sub-city area relevant to a real location or service. Local SEO Review Management Review Management is the accountable workflow for requesting authentic feedback, monitoring reviews, triaging issues, replying, reporting abuse and recording outcomes. Local SEO Review response A Review response is the specific public reply an authorized business representative submits to an individual customer review on a platform. Local SEO Review signal A Review signal is an explicitly defined field derived from authentic review records and used in a documented analysis or operational rule.