Analytics glossary terms.

Analytics AI Search Behavior AI Search Behavior is an observed sequence of consented user interaction events that occurs within an AI search interface or after a user follows its visible result or source link. Analytics AI Search Metrics AI Search Metrics are versioned measures of website visibility and user outcomes in declared AI-mediated search surfaces, with explicit formulas, denominators, sources and sampling limits. Analytics Average position Search Console average position is the mean topmost position attributed to a property or page across its qualifying Google Search impressions in the selected report. Analytics Bounce Rate In GA4, bounce rate is the percentage of sessions that were not engaged sessions: sessions minus engaged sessions, divided by sessions. Analytics Brand Mentions Brand Mentions is a versioned dataset of occurrence-level Brand Mention records collected under declared sources, time window, entity-resolution and deduplication rules. Analytics Branded Search Branded search is search activity associated with queries that explicitly contain a defined brand name, product name or approved brand variant under a documented classifier. Analytics Call click Call click is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Click opportunity Click opportunity is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Click-through rate Click-through rate is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Clicks Search Console clicks count qualifying user selections of Google links that lead to the measured property, subject to the behavior defined for each search-result type. Analytics Clickstream Data SEO Clickstream Data SEO is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Content score Content score is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Conversion copy Conversion copy is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Conversion event A conversion event is an instrumented occurrence chosen to represent a meaningful business outcome, although current GA4 calls the owned-site or app designation a key event. Analytics Conversion rate Conversion rate is the proportion of a declared population that records a specified validated outcome during a defined measurement period. Analytics Conversion SEO Conversion SEO is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Conversion tracking Conversion tracking is the measurement of defined user events that represent valuable business actions, together with their source and attribution context. Analytics Credit Check A credit check verifies whether a plan has enough available credits before a work action starts. Analytics Credit Usage Summary A credit usage summary explains how many credits an SEO action is expected to use or has already used. Analytics CTR Search Console click-through rate, or CTR, is qualifying clicks divided by qualifying impressions for the same report population, expressed as a percentage. Analytics CTR opportunity CTR opportunity is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics CTR Optimization CTR Optimization is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Directions click Directions click is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Discover Traffic Discover traffic is the set of clicks from Google's personalized Discover surfaces to a property, reported through the dedicated Search Console Discover performance dataset. Analytics Dwell Time Dwell time is the interval between selecting a search result and the next observable search-engine action, commonly a return to results or another query. Analytics Estimated Credits Estimated credits are the expected amount of plan credits an AYSA action may consume before it runs. Analytics Goal tracking Goal tracking is the repeated comparison of a named business outcome with its baseline, target, owner, time horizon and measurement source. Analytics Google Analytics Google Analytics is Google's measurement product family for collecting configured website and app interactions into properties and analyzing them through reports, explorations and APIs. Analytics Impressions Search Console impressions count how often a link or search-result element attributed to a property could be seen under Google's rules for that result type and report. Analytics Metric Tracking Metric tracking is the repeated calculation and storage of a defined quantitative measure using a stable formula, source, dimensions, cadence and data-state policy. Analytics Monitoring Monitoring is the repeated collection and comparison of defined observations so a meaningful change, failure or threshold crossing can be reviewed. Analytics Organic Click Through Rate Organic click-through rate is the percentage of search impressions that turn into organic clicks. Analytics Organic conversion An organic conversion is a validated business outcome for which an analytics or advertising report assigns credit to an unpaid-search touchpoint under a stated event definition and attribution model. Analytics Organic session An organic session is a Google Analytics session whose session-scoped traffic-source dimensions classify its origin as unpaid search under the property's channel rules. Analytics Organic traffic Organic traffic is unpaid search-originated activity reported as source-labelled search exposure or clicks and separately measured website sessions and outcomes. Analytics Organic traffic report An organic traffic report is a source-labelled view of unpaid search exposure, clicks and measured on-site sessions or outcomes over a defined period. Analytics Organic Visibility Organic Visibility is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Pogo Sticking Pogo-sticking is an informal label for a searcher clicking a result, returning to the results and selecting another result for the same or related need. Analytics Position Tracking Position tracking is the recording over time of a numeric search-result position for a fixed query, page, engine, locale, device and measurement method. Analytics Rank Tracker A rank tracker is a tool that monitors where pages appear in search results for selected keywords over time. Analytics Rank tracking Rank tracking is the repeated collection of search-result presence, ranked URL, position and SERP-feature observations for a controlled keyword portfolio. Analytics Ranking Volatility Ranking volatility is the amount and distribution of position movement across repeated observations for a fixed query, page or query panel. Analytics Referral traffic Referral traffic is measured website activity whose analytics session source and medium identify an external referring site and classify the session as Referral under the chosen channel rules. Analytics Search analytics Search analytics is the analysis of processed organic-search performance rows such as clicks, impressions, CTR and average position grouped by supported dimensions and date ranges. Analytics Search Console Google Search Console is a product for verified site owners to inspect how Google Search discovers, indexes and presents their properties and to review supported search-performance data. Analytics Search visibility Search visibility is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Search Visibility Change Search visibility change is a meaningful increase or decrease in how visible a website is across important search queries. Analytics SEO Reporting Tool An SEO reporting tool is software that retrieves or receives defined SEO observations, preserves their source and methodology, and renders them into repeatable reports for review. Analytics SEO Score SEO Score is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics SEO Visibility SEO Visibility is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics SERP volatility SERP volatility is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Analytics Session Duration Session duration is the measured elapsed time associated with an analytics session; GA4 reports average session duration in seconds for the selected sessions. Analytics Share of Voice SEO share of voice is the percentage of a declared, weighted search-visibility opportunity captured by one site or brand across a fixed query and competitor set. Analytics Spam Score Spam Score is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Traffic Drop A traffic drop is a negative absolute or percentage change in one named traffic metric between two explicitly comparable observation periods. Analytics Traffic Estimation Traffic estimation is a modelled range for future or unobserved visits, calculated from declared demand, visibility and click assumptions rather than counted sessions. Analytics Traffic Gain A traffic gain is a positive absolute or percentage change in one named traffic metric between two explicitly comparable observation periods. Analytics Traffic Potential Traffic potential is a scenario-dependent range for incremental visits available above a declared baseline if a defined set of visibility and click assumptions is achieved. Analytics Visibility score Visibility score is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Zero Position Zero Position is an SEO measurement concept used to understand search performance, user behavior or business impact.