Link Building glossary terms.

Link Building Adverlink Adverlink is a link building marketplace and publisher network that helps advertisers buy relevant SEO placements and helps publishers monetize existing indexed articles and websites. Link Building Authority Flow Authority Flow is a non-standard SEO label whose meaning cannot be determined reliably without a named provider, formula, dataset and URL or domain scope. Link Building Backlink Gap A backlink gap is the set of normalized referring sources observed linking to selected comparison sites but not observed linking to the target in the same dataset and snapshot. Link Building Backlink Monitoring Backlink monitoring is the repeated observation of known external links, referring sources, target pages and link-state changes. Link Building Broken link building Broken link building is a tactic that finds third-party pages linking to a genuinely unavailable resource, creates or identifies a useful equivalent and invites the source publisher to consider changing the link. Link Building Citation Authority Citation Authority describes trust, credibility or topical strength built through content quality, references, links and brand signals. Link Building Citation Flow Citation Flow is Majestic's proprietary 0–100 Flow Metric that predicts how influential a URL may be from links in Majestic's indexed graph. Link Building Domain authority Domain Authority is Moz's proprietary 1–100 machine-learned score intended to predict the ranking ability of a domain from Moz link and search-result data. Link Building Editorial link An editorial link is a hyperlink a content owner or editor chooses to include because its destination supports, evidences or extends the surrounding material. Link Building Footer Links Footer links are hyperlinks rendered within a page's footer region, whether on one page or through a shared site template. Link Building Link Authority Link authority is an ambiguous industry label for the perceived influence or credibility associated with a link or linking source; it has no universal public formula unless a specific provider and metric are named. Link Building Link Building Link building is the discipline of earning, creating or correcting useful link relationships between web resources while respecting editorial control, user value and search-spam policies. Link Building Link Context Link context is the user-facing and programmatically associated information that explains what a hyperlink points to, why it is present and how it relates to the source material. Link Building Link Delivery Tracking Link delivery tracking is a provenance ledger for an agreed external-link deliverable, recording its source page, target page, relationship, qualification, evidence and verification state. Link Building Link equity Link equity is an informal SEO metaphor for influence that a ranking model may assign through a hyperlink from a source resource toward a destination. Link Building Link Exchange Link Exchange relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Farm A link farm is a collection of pages or sites primarily created, controlled or coordinated to manufacture links for manipulating search rankings rather than to serve an independent audience purpose. Link Building Link Graph A link graph is a versioned directed-graph representation in which declared web resources are nodes and observed hyperlinks from a source resource to a destination resource are edges. Link Building Link Insertion Link Insertion relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Juice Link juice is a colloquial synonym for link equity, used to describe modelled influence associated with a hyperlink; it is not a separate technical quantity or official Google metric. Link Building Link Location in Content Link location in content is the precise position of a hyperlink within a content unit, identified by its section, heading, paragraph, list item, table cell or other programmatically related reading context. Link Building Link Neighborhood A link neighborhood is an analyst-defined local subgraph around a seed page or domain, selected using declared edge direction, traversal depth, time window and inclusion rules. Link Building Link Placement Link placement is the recorded structural position and editorial role of a hyperlink on its source page, such as navigation, main content, a citation list, an advertisement or user-generated material. Link Building Link Profile A link profile is a declared dataset and summary of link relationships for an analysed scope, which must state whether it includes internal, inbound, outbound or multiple link directions. Link Building Link Quality Link quality is a declared, purpose-specific assessment of a hyperlink using observable evidence such as source independence, user relevance, context, crawlability, relationship disclosure, destination usefulness and persistence. Link Building Link reclamation Link reclamation is the corrective process of restoring a legitimate prior or expected link relationship that was lost, broken, misdirected or omitted. Link Building Link relevance Link relevance is an evidence-based judgment about how well a link's source page, surrounding context, label, destination purpose and intended audience align. Link Building Link Risk Link risk is a purpose-specific assessment of the likelihood and consequence of adverse outcomes associated with a link, arrangement or pattern, using declared evidence, uncertainty and review criteria. Link Building Link Scheme A link scheme is an arrangement that creates, acquires, exchanges or controls links primarily for manipulating search rankings rather than for a legitimate user-facing or appropriately qualified commercial purpose. Link Building Link Velocity Link velocity is the rate at which a backlink dataset first observes new links or referring domains and marks previously observed ones as lost over a stated period. Link Building Linkable Asset A linkable asset is a maintained resource designed to satisfy a specific audience task well enough that independent publishers may choose to reference it. Link Building Linking Domain Relevance Linking domain relevance is the documented relationship between a linking site's demonstrated publishing focus, audience and organisational role and the subject or organisation at the destination. Link Building Natural link A natural link is a hyperlink an independent source creates without the target controlling, purchasing, exchanging or contractually requiring that placement. Link Building Outreach Outreach is direct communication to an identified person or organisation proposing a relevant correction, resource, contribution, interview or collaboration. Link Building Page authority Page Authority is Moz's proprietary 1–100 machine-learned score intended to predict the ranking ability of one specific page from Moz data. Link Building Page-Level Relevance Page-level relevance is the documented relationship between the task and subject of one source page, the purpose of its hyperlink and the information or action available at the destination. Link Building Penguin Penalty Penguin penalty is the common SEO name for visibility losses associated with Google’s historical Penguin link spam updates. Link Building Public Relations SEO Public Relations SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Link Building Publisher Opportunity A publisher opportunity is a potential placement, mention or content collaboration on a third-party website that may support authority building. Link Building Publisher placement Publisher placement is a publisher-controlled decision to include and position a citation, contribution, advertisement or other supplied material within its property. Link Building Reciprocal Link Reciprocal Link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Reciprocal Links Reciprocal links are links exchanged between two websites. Link Building Referring domain A referring domain is the normalized host or registrable-domain key used to group one or more source URLs that link to a target. Link Building SEO Text Ads SEO text ads are paid text advertisements containing hyperlinks whose commercial nature, destination claims and search relationship qualification are reviewed as part of SEO governance. Link Building Sitewide Links Sitewide links are substantially equivalent hyperlinks repeated across many pages of a site, usually through a shared navigation, footer, sidebar, banner or template component. Link Building Sponsored link A sponsored link is an outbound hyperlink created through advertising, sponsorship or another compensation agreement and identified for Google with the `sponsored` relationship value. Link Building Temporary Link Schemes Temporary link schemes are time-bounded link arrangements created primarily to manipulate search rankings and later removed, expired, rotated or replaced. Link Building Text Ads SEO Text Ads SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Link Building Trust Flow Trust Flow is Majestic's proprietary 0–100 Flow Metric based on link-graph proximity to a set of sites Majestic selected through manual review. Link Building UGC link A UGC link is a hyperlink supplied through user-generated content, such as a comment or forum post, and identified for Google with the `ugc` relationship value. Link Building URL Rating URL Rating is Ahrefs' proprietary page-level 0–100 logarithmic metric for the strength of a page's internal and external link profile in Ahrefs' data.