SEO Basics glossary terms - page 2.

SEO Basics Credit usage Credit usage is an SEO execution workflow concept related to how recommendations are tracked, approved, funded or applied. SEO Basics Cumulative Layout Shift Cumulative Layout Shift is a Core Web Vitals metric that measures unexpected visual movement of page elements while a page loads. SEO Basics Customer Journey SEO Customer Journey SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Data Extraction SEO Data Extraction SEO is an SEO execution workflow concept related to how recommendations are tracked, approved, funded or applied. SEO Basics Data Layer SEO Data Layer SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Decentralized Search Decentralized Search is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Digital Entity A digital entity is a recognizable person, brand, place, product or concept represented online through pages, structured data, profiles, mentions and relationships. SEO Basics Direct answer Direct answer helps content become easier to extract and use as a clear answer in answer engines and AI-assisted search. SEO Basics Directory SEO Directory SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics DMCA Complaint A DMCA complaint is a copyright-related removal request that can affect whether content appears in search results. SEO Basics Domain Age Domain age is the amount of time a domain has existed or has been known publicly on the web. SEO Basics Domain History Domain history is the record of how a domain has been used, redirected, indexed, linked to or penalized over time. SEO Basics E-E-A-T E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, a quality framework used in Google’s search quality guidance. SEO Basics Edge SEO Edge SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Editorial calendar Editorial calendar is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Entity answer Entity answer helps content become easier to extract and use as a clear answer in answer engines and AI-assisted search. SEO Basics Entity Based SEO Entity based SEO focuses on helping search engines understand the real-world entities behind a website, including their attributes, relationships, authority and topical context. SEO Basics Entity clarity Entity clarity is how clearly a page communicates who or what it is about, which attributes matter and how that entity relates to other relevant topics. SEO Basics Entity coverage Entity coverage measures whether content includes the important people, places, products, attributes and related concepts needed to satisfy a topic or intent. SEO Basics Entity disambiguation Entity disambiguation is the process of making it clear which specific entity a page means when names or terms could refer to multiple people, brands, places or concepts. SEO Basics Entity Driven SEO Entity driven SEO is a search strategy that organizes content, internal links, structured data and authority signals around clearly defined entities and their relationships. SEO Basics Entity Enrichment Entity enrichment adds missing facts, attributes, relationships, references and structured context so an entity becomes more complete and machine understandable. SEO Basics Entity Extraction Entity extraction is the process of identifying people, organizations, locations, products, concepts and other named items inside text or web data. SEO Basics Entity Graph An entity graph is a structured map of entities and relationships, showing how topics, brands, pages, products or locations connect to each other. SEO Basics Entity Mapping Entity Mapping is a local SEO concept connected to how businesses appear for location-based searches and map results. SEO Basics Entity Optimization Entity optimization improves how clearly and consistently a website presents important entities across content, schema, internal links, profiles and external references. SEO Basics Entity Recognition Entity recognition is a natural language processing task that detects named entities such as brands, people, places, organizations, products or dates in text. SEO Basics Entity Relationship An entity relationship is the connection between two entities, such as a brand and founder, product and category, clinic and location or article and topic. SEO Basics Entity Salience Entity salience is the relative importance of an entity within a piece of content, based on prominence, context, repetition and relationship to the main topic. SEO Basics Exact Match Domain An exact match domain is a domain name that directly matches a target keyword or phrase. SEO Basics Execution Plan An execution plan is a prepared set of SEO actions that can be reviewed, approved and carried out. SEO Basics Exit Rate Exit Rate is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics Faceted navigation Faceted navigation lets users filter product or listing pages by attributes such as size, color, price, location or availability. SEO Basics Featured answer Featured answer helps content become easier to extract and use as a clear answer in answer engines and AI-assisted search. SEO Basics Feed Optimization Feed Optimization is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. SEO Basics First Input Delay First Input Delay is an older Core Web Vitals responsiveness metric that measured the delay before a page responded to the first user interaction. SEO Basics GA4 GA4, or Google Analytics 4, is Google’s event-based analytics platform for measuring website and app behavior. SEO Basics GBP post GBP post is a local SEO concept connected to how businesses appear for location-based searches and map results. SEO Basics Google Algorithm Google Algorithm is a Google search or discovery feature that can influence how users find and evaluate a business or website. SEO Basics Google Dance Google Dance is an older SEO phrase for ranking fluctuations during search index or algorithm changes. SEO Basics Google Discover Google Discover is a Google search or discovery feature that can influence how users find and evaluate a business or website. SEO Basics Google Integration Google integration connects website SEO work with Google data sources such as Search Console, Analytics and Business Profile. SEO Basics Google Knowledge Graph Google Knowledge Graph is a Google search or discovery feature that can influence how users find and evaluate a business or website. SEO Basics Google Lens SEO Google Lens SEO is a Google search or discovery feature that can influence how users find and evaluate a business or website. SEO Basics Google Merchant Center Google Merchant Center is a Google search or discovery feature that can influence how users find and evaluate a business or website. SEO Basics Google News SEO Google News SEO is a Google search or discovery feature that can influence how users find and evaluate a business or website. SEO Basics Google Property Selection Google property selection is the process of choosing the correct Search Console, Analytics or Business Profile property for a website. SEO Basics Google Rich Results Google Rich Results is a Google search or discovery feature that can influence how users find and evaluate a business or website. SEO Basics Google Sandbox Google Sandbox is an SEO term used to describe the observation that new sites can take time to gain meaningful organic visibility. SEO Basics Google Search Console Google Search Console is Google’s free tool for monitoring search performance, indexing, crawl issues and search appearance for a verified website. SEO Basics Googlebot Googlebot is Google’s web crawler used to discover, crawl and refresh pages for Google Search. SEO Basics Gray Hat SEO Gray hat SEO describes tactics that are not always clearly illegal under search guidelines but carry meaningful risk because they sit close to manipulation. SEO Basics Grounding signal A grounding signal is evidence that helps an AI or search system verify an answer, such as a cited source, structured fact, authoritative page or consistent external reference. SEO Basics Guest post Guest post is an authority-building concept related to mentions, citations, publisher relationships or trust signals outside the website. SEO Basics Guided SEO Workflow A guided SEO workflow is a structured process that tells the user what should happen next and why. SEO Basics Hidden Text Hidden Text is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Hybrid Search Hybrid Search is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Image Compression Image Compression improves how images load, describe meaning, support accessibility and contribute to organic image or page visibility. SEO Basics Image optimization Image optimization improves how images load, describe meaning, support accessibility and contribute to organic image or page visibility. SEO Basics Image SEO Image SEO improves how images load, describe meaning, support accessibility and contribute to organic image or page visibility.