SEO glossary page 16.

Content SEO Semantic HTML Semantic HTML uses elements such as headings, lists, tables, navigation, articles and sections to communicate page meaning and structure to browsers, users and crawlers. Content SEO Semantic keyword Semantic keyword is part of understanding search demand and mapping queries to pages that can satisfy user intent. Content SEO Semantic Layer A semantic layer is the organized meaning behind content, including entities, relationships, attributes and intent signals that help machines interpret the page. Content SEO Semantic Mapping Semantic Mapping is a local SEO concept connected to how businesses appear for location-based searches and map results. Content SEO Semantic passage A semantic passage is a section of text that carries a clear, self-contained meaning and can be matched to a query or used in an AI-generated answer. AI Visibility Semantic Retrieval Semantic Retrieval describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. Content SEO Semantic SEO Semantic SEO is the practice of optimizing around meaning, entities, relationships and search intent rather than only exact keywords. Content SEO Semantic Signals Semantic signals are clues that help search engines understand meaning, including headings, entities, related terms, schema, internal links and contextual wording. Content SEO Semantic Understanding Semantic understanding is the ability of a search or AI system to interpret the meaning, intent and relationships inside language, not just the literal words. SEO Basics SEO SEO is the practice of improving a website so it can earn more visibility in search engines. SEO Basics SEO Action Library An SEO action library is a structured set of possible SEO tasks that can be prepared, reviewed and executed when relevant. Content SEO SEO Article An SEO article is content written to answer a search intent while supporting a broader organic growth strategy. SEO Basics SEO Audit SEO Audit is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Technical SEO SEO Audit Tool An SEO audit tool reviews a website for technical, content, indexability, on-page and authority issues that may limit organic visibility. SEO Basics SEO Automation SEO automation is the use of software and AI workflows to reduce manual work in SEO research, auditing, monitoring, content preparation, reporting and approved implementation. SEO Basics SEO Competitor An SEO competitor is a website that competes with your website for search visibility, even if it is not a direct commercial competitor. Content SEO SEO Content SEO content is content planned and written to satisfy search intent while being useful, accurate and aligned with business goals. Content SEO SEO Copywriting SEO copywriting is writing page copy that communicates clearly to users while supporting search intent, relevance, snippets and conversions. SEO Basics SEO Funnel SEO Funnel is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Governance SEO Governance is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Migration SEO Migration is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO monitoring SEO monitoring is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Objective An SEO objective is the business outcome a website wants organic search to support. SEO Basics SEO Platform SEO Platform is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Profile An SEO Profile is the structured business and search context a website needs before reliable SEO recommendations can be prepared. Analytics SEO Reporting Tool An SEO reporting tool organizes search performance, rankings, technical health, content work and outcomes into reports for teams or clients. Analytics SEO Score SEO Score is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics SEO Signals SEO Signals is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Silos SEO Silos is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Software SEO software is any platform used to research, monitor, audit, report on or improve organic search visibility. SEO Basics SEO Stack SEO Stack is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Strategy SEO Strategy is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics SEO Text Ad SEO Text Ad is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Link Building SEO Text Ads SEO Text Ads are publisher placements that can include contextual text and links as part of an approved authority-building workflow. SEO Basics SEO Tool An SEO tool is a software feature or product that helps with a specific search optimization task such as keyword research, auditing, tracking or content improvement. Analytics SEO Visibility SEO Visibility is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics SERP SERP stands for search engine results page, the page a search engine displays after a user submits a query. SEO Basics SERP Analysis SERP Analysis is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SERP Features SERP Features is an SEO concept used to describe how search visibility is planned, improved, measured or protected. Content SEO SERP Intent SERP Intent describes the purpose behind a search query or page, such as learning, comparing, buying or finding a local service. Analytics SERP volatility SERP volatility is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Technical SEO Server Location Server location is the geographic location where website infrastructure is hosted or served from. Technical SEO Server Log Analysis Server log analysis examines raw request logs to see exactly how crawlers and users interact with URLs and resources. Technical SEO Server response code A server response code is the HTTP status returned for a request, such as 200, 301, 404 or 500. Technical SEO Server Side Rendering Server-side rendering generates HTML on the server before sending it to the browser, making important content available immediately. SEO Basics Service area Service area is a local SEO concept connected to how businesses appear for location-based searches and map results. SEO Basics Service area business Service area business is a local SEO concept connected to how businesses appear for location-based searches and map results. Content SEO Service page Service page describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. Analytics Session Duration Session Duration is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics Setup SEO Profile Setup SEO Profile is the onboarding workflow that turns business information into usable SEO context. SEO Basics Setup Summary A setup summary is a review of the business, SEO and connection details collected before execution starts. SEO Basics SGE SGE stands for Search Generative Experience, Google’s earlier name for AI-assisted search result experiences that later evolved into AI Overviews and AI Mode concepts. Analytics Share of voice Share of voice is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Content SEO Shopping intent Shopping intent describes the purpose behind a search query or page, such as learning, comparing, buying or finding a local service. SEO Basics Short answer Short answer helps content become easier to extract and use as a clear answer in answer engines and AI-assisted search. AI Visibility Short Tail Keyword Short Tail Keyword is part of understanding search demand and mapping queries to pages that can satisfy user intent. SEO Basics Site architecture Site architecture is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Site Audit Site Audit is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Technical SEO Site Crawl A site crawl is a systematic scan of website URLs to find technical issues, page metadata, links, status codes and crawl paths. SEO Basics Site Hierarchy Site Hierarchy is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility.