SEO glossary page 16.

Content SEO Semantic HTML Semantic HTML uses elements such as headings, lists, tables, navigation, articles and sections to communicate page meaning and structure to browsers, users and crawlers. Content SEO Semantic keyword A semantic keyword is an informal SEO label for a word or phrase that is contextually related to a page's topic or audience need. Content SEO Semantic Layer A semantic layer is the organized meaning behind content, including entities, relationships, attributes and intent signals that help machines interpret the page. Content SEO Semantic Mapping Semantic Mapping is a local SEO concept connected to how businesses appear for location-based searches and map results. Content SEO Semantic passage A semantic passage is a section of text that carries a clear, self-contained meaning and can be matched to a query or used in an AI-generated answer. AI Visibility Semantic Retrieval Semantic retrieval is retrieval designed to match the intended meaning and relationships in a request rather than relying only on literal token overlap. Content SEO Semantic SEO Semantic SEO is the practice of optimizing around meaning, entities, relationships and search intent rather than only exact keywords. Content SEO Semantic Signals Semantic signals are clues that help search engines understand meaning, including headings, entities, related terms, schema, internal links and contextual wording. Content SEO Semantic Understanding Semantic understanding is the ability of a search or AI system to interpret the meaning, intent and relationships inside language, not just the literal words. SEO Basics SEO SEO is the practice of improving a website so search engines can discover, understand and confidently surface its useful pages. AYSA Execution SEO Action Library An SEO action library is a catalog of defined action types, each with inputs, preconditions, risk boundaries, permissions, preview data, execution path and validation method. Content SEO SEO Article An SEO article is content written to answer a search intent while supporting a broader organic growth strategy. SEO Basics SEO Audit SEO Audit is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Technical SEO SEO Audit Tool An SEO audit tool reviews a website for technical, content, indexability, on-page and authority issues that may limit organic visibility. AYSA Execution SEO Automation SEO automation uses software to collect signals, prepare repeatable work and carry out approved SEO actions with an auditable history. SEO Basics SEO Competitor An SEO competitor is a website that competes with your website for search visibility, even if it is not a direct commercial competitor. Content SEO SEO Content SEO content is content planned and written to satisfy search intent while being useful, accurate and aligned with business goals. Content SEO SEO Copywriting SEO copywriting is writing page copy that communicates clearly to users while supporting search intent, relevance, snippets and conversions. SEO Basics SEO Funnel SEO Funnel is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Governance SEO Governance is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Migration SEO Migration is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO monitoring SEO monitoring is the ongoing review of organic-search performance, crawling, indexing, page changes and authority signals against defined expectations. SEO Basics SEO Objective An SEO objective is the business outcome a website wants organic search to support. SEO Basics SEO Platform SEO Platform is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Profile An SEO Profile is the structured business and search context a website needs before reliable SEO recommendations can be prepared. Analytics SEO Reporting Tool An SEO reporting tool is software that retrieves or receives defined SEO observations, preserves their source and methodology, and renders them into repeatable reports for review. Analytics SEO Score SEO Score is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics SEO Signals SEO Signals is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Silos SEO Silos is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Software SEO software is any platform used to research, monitor, audit, report on or improve organic search visibility. SEO Basics SEO Stack SEO Stack is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics SEO Strategy SEO Strategy is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics SEO Text Ad SEO Text Ad is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Link Building SEO Text Ads SEO text ads are paid text advertisements containing hyperlinks whose commercial nature, destination claims and search relationship qualification are reviewed as part of SEO governance. SEO Basics SEO Tool An SEO tool is a software feature or product that helps with a specific search optimization task such as keyword research, auditing, tracking or content improvement. Analytics SEO Visibility SEO Visibility is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics SERP SERP stands for search engine results page, the page a search engine displays after a user submits a query. SEO Basics SERP Analysis SERP analysis is the structured examination of search-result composition, sources, features and competing page types for a documented query context. SEO Basics SERP Features SERP features are distinct modules or presentation elements that search engines place alongside or within standard search results. Content SEO SERP Intent SERP intent is an analyst's evidence-based interpretation of the user tasks reflected by the current result mix for a query. Analytics SERP volatility SERP volatility is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Technical SEO Server Location Server location is the geographic and network placement of the infrastructure that delivers a website's responses. Technical SEO Server Log Analysis Server log analysis examines raw request logs to see exactly how crawlers and users interact with URLs and resources. Technical SEO Server response code A server response code is the HTTP status returned for a request, such as 200, 301, 404 or 500. Technical SEO Server Side Rendering Server Side Rendering generates a page's HTML on a server in response to a navigation request. SEO Basics Service area Service area is a local SEO concept connected to how businesses appear for location-based searches and map results. SEO Basics Service area business Service area business is a local SEO concept connected to how businesses appear for location-based searches and map results. Content SEO Service page Service page describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. Analytics Session Duration Session duration is the measured elapsed time associated with an analytics session; GA4 reports average session duration in seconds for the selected sessions. SEO Basics Setup SEO Profile Setup SEO Profile is the onboarding workflow that turns business information into usable SEO context. SEO Basics Setup Summary A setup summary is a review of the business, SEO and connection details collected before execution starts. SEO Basics SGE SGE stands for Search Generative Experience, Google’s earlier name for AI-assisted search result experiences that later evolved into AI Overviews and AI Mode concepts. Analytics Share of Voice SEO share of voice is the percentage of a declared, weighted search-visibility opportunity captured by one site or brand across a fixed query and competitor set. Content SEO Shopping intent Shopping intent describes the purpose behind a search query or page, such as learning, comparing, buying or finding a local service. AEO Short answer A short answer is the minimum sufficient response for a narrowly scoped question, retaining every fact, condition and qualifier needed to avoid a misleading conclusion. SEO Basics Short Tail Keyword A short-tail keyword is a brief, relatively broad target phrase that names a category or topic with limited qualifiers and often leaves several plausible intents. Technical SEO Site architecture Site architecture is the structural arrangement of pages, navigation paths and internal relationships across a website. SEO Basics Site Audit Site Audit is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Technical SEO Site Crawl A site crawl is a systematic scan of website URLs to find technical issues, page metadata, links, status codes and crawl paths. SEO Basics Site Hierarchy Site Hierarchy is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility.