SEO glossary page 18.

Content SEO Topic cluster A topic cluster is a connected group of pages that cover a subject from multiple angles and link together logically. Content SEO Topic Depth Topic depth describes how completely and usefully a page covers the questions, context and decisions around a subject. AI Visibility Topic Embeddings Topic Embeddings is an SEO measurement concept used to understand search performance, user behavior or business impact. Content SEO Topic gap Topic gap is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Content SEO Topic relevance Topic relevance is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Content SEO Topical authority Topical authority is the perceived depth and reliability a website has around a subject area. Content SEO Topical Coverage Topical Coverage is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Content SEO Topical Entity A topical entity is an important person, place, product, brand or concept that belongs to a specific subject area and helps define topical relevance. Content SEO Topical Map A topical map is a structured plan of topics, subtopics, pages and relationships needed to cover a market or subject area. Content SEO Topical Optimization Topical Optimization is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Content SEO Topical relevance Topical relevance is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Off-Page SEO Toxic backlink Toxic backlink relates to how links pass context, discovery paths, trust signals or authority between pages and websites. SEO Basics Traceability Traceability is the ability to understand where an SEO recommendation came from and what happened to it. Analytics Traffic drop Traffic drop is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Traffic Estimation Traffic Estimation is an SEO measurement concept used to understand search performance, user behavior or business impact. AI Visibility Traffic gain Traffic gain is a measurement concept used to evaluate search visibility, clicks, rankings, behavior or business outcomes. Analytics Traffic potential Traffic potential is an SEO measurement concept used to understand search performance, user behavior or business impact. Content SEO Transactional intent Transactional intent describes the purpose behind a search query or page, such as learning, comparing, buying or finding a local service. Content SEO Transactional keyword Transactional keyword is part of understanding search demand and mapping queries to pages that can satisfy user intent. Link Building Trust flow Trust flow is an authority-building concept related to mentions, citations, publisher relationships or trust signals outside the website. SEO Basics Trust signal Trust signal is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Link Building UGC link UGC link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Off-Page SEO Unlinked Brand Mention An unlinked brand mention is a reference to a brand without a hyperlink to its website. Off-Page SEO Unlinked mention Unlinked mention relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Technical SEO URL Canonicalization URL Canonicalization is about choosing or signaling the preferred URL when duplicate or similar pages can be accessed in more than one way. Content SEO URL parameter URL parameter is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Content SEO URL Parameters URL parameters are query-string values added to a URL, often used for filters, tracking, sorting or session data. Link Building URL Rating URL Rating is an Ahrefs metric estimating the strength of a specific URL’s backlink profile. Content SEO URL slug A URL slug is the readable part of a URL path that identifies a specific page. SEO Basics User Experience SEO User Experience SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Content SEO User intent User intent describes the purpose behind a search query or page, such as learning, comparing, buying or finding a local service. Content SEO Variant page Variant page describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. AI Visibility Vector Database SEO Vector Database SEO describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. AI Visibility Vector Embeddings Vector embeddings are numerical representations of text, images or entities that help AI systems compare meaning and similarity. AI Visibility Vector Retrieval Vector Retrieval describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. AI Visibility Vector Search Vector Search describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. SEO Basics Vertical Search Vertical Search is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Video SEO Video SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Analytics Visibility score Visibility score is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics Voice search Voice search is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Voice Search SEO Voice Search SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Technical SEO Web Crawler A web crawler is an automated program that discovers and requests webpages by following links, reading sitemaps and using known URL lists. Technical SEO Web Rendering Web rendering is the process of executing page code and building the final DOM and visual page that users and crawlers evaluate. SEO Basics Website Architecture Website Architecture is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Off-Page SEO Website Authority Website authority is the overall trust and credibility a website appears to have across search, links, mentions, content and public evidence. SEO Basics Website Connection A website connection links AYSA with a website so approved SEO work can use real site context. SEO Basics Website Entity A website entity is the recognizable identity represented by a website, including its brand, owner, services, locations, topics and external references. SEO Basics Website Execution Website execution is the process of applying approved SEO changes directly inside the website workflow. SEO Basics Website Taxonomy Website Taxonomy is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics White Hat SEO White hat SEO refers to ethical search engine optimization tactics that comply with major search engine guidelines, such as Google’s, while focusing on user experience, high-quality content and long-term sustainability. SEO Basics WordPress Execution WordPress execution is the ability to apply approved SEO changes inside a WordPress website workflow. SEO Basics WordPress SEO WordPress SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Workflow Gate A workflow gate is a checkpoint that must be completed before the next SEO workflow step begins. SEO Basics XML feed XML feed is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Technical SEO XML sitemap An XML sitemap lists important URLs so search engines can discover and revisit them more easily. SEO Basics YMYL YMYL is an SEO concept used to describe how search visibility is planned, improved, measured or protected. Analytics Zero Click SEO Zero Click SEO is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Zero Position Zero Position is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Zero-click search Zero-click search is a measurement concept used to evaluate organic search performance, user behavior or business outcomes.