SEO glossary page 17.

Technical SEO Site migration A Site migration is a controlled transition of a website's public URLs, domain, protocol, hosting infrastructure or platform from one operational state to another. SEO Basics Site Performance Site Performance is an SEO concept used to describe how search visibility is planned, improved, measured or protected. SEO Basics Site Speed Site Speed is an SEO concept used to describe how search visibility is planned, improved, measured or protected. SEO Basics Site Structure Site Structure is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Technical SEO Site Uptime Site uptime is the proportion of an observation period during which defined website endpoints meet their availability criteria. Technical SEO Sitelinks Sitelinks are automated links from the same domain that Google may group beneath a text result as useful navigation shortcuts. Technical SEO Sitemap A sitemap is a file or page that lists important URLs to help search engines and users discover website content. Technical SEO Sitemap Authority Sitemap authority means choosing which sitemap source should be treated as the main, trusted sitemap for a website. Content SEO Sitemap Competition Sitemap competition is the comparison of a website structure against competitor page structures to find missing or weaker content areas. Technical SEO Sitemap Coverage Sitemap coverage describes whether the important indexable URLs of a website are included in the intended sitemap. Technical SEO Sitemap index A sitemap index is an XML file that lists the locations of multiple sitemap files rather than listing page URLs directly. Technical SEO Sitemap Priority Sitemap priority is an optional XML sitemap hint that historically described relative URL importance. Technical SEO Sitemap URL A Sitemap URL is a fully qualified address listed as a URL entry in a sitemap that the publisher wants eligible search systems to discover and consider. Link Building Sitewide Links Sitewide links are substantially equivalent hyperlinks repeated across many pages of a site, usually through a shared navigation, footer, sidebar, banner or template component. Content SEO SKU page SKU page describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. Content SEO Slug Optimization Slug optimization improves the URL path of a page so it is concise, readable and aligned with the page topic. Content SEO Snippet optimization Snippet optimization is the coordinated improvement of page passages, metadata and snippet controls so search systems have accurate, useful summary material. AI Visibility Social Proof Layer The social proof layer is the public evidence about a brand that appears across social platforms, communities, reviews, creators and discussions. SEO Basics Social Signals Social Signals is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Technical SEO Soft 404 A soft 404 is a URL that returns a success response but appears to search systems to be missing, empty or an error page. Ecommerce SEO Sort parameter A Sort parameter is a URL query value that asks an application to reorder an otherwise stable set of items by a defined criterion. AI Visibility Source attribution Source attribution identifies the person, organisation, dataset or publication from which information or content originated or was derived. AI Visibility Source Citation A source citation is a reference that lets a reader or system locate the specific material offered as support for a statement. AI Visibility Source clarity Source clarity is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Content SEO Source of Truth Page A source of truth page is the main page that should represent a topic, service, product or entity on a website. AI Visibility Source panel A source panel is a visible interface component that groups resources associated with a declared answer or generated result. Content SEO Source selection Source selection is a documented publisher-side decision process for choosing evidence appropriate to a declared claim, audience, date and use. Analytics Spam Score Spam Score is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Link Building Sponsored link A sponsored link is an outbound hyperlink created through advertising, sponsorship or another compensation agreement and identified for Google with the `sponsored` relationship value. Technical SEO SSL Certificate An SSL certificate is the common name for a TLS digital certificate that binds a public key to authenticated domain names. Technical SEO Static Rendering Static rendering generates a route's HTML ahead of requests, usually during a build or controlled content publication process. Technical SEO Status Codes Status codes are HTTP response numbers that tell clients and crawlers whether a URL loaded, redirected, failed or was unavailable. SEO Basics Store locator Store locator is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. AEO Structured answer A structured answer is a human-facing response whose information relationships are expressed through meaningful elements such as headings, ordered steps, lists, tables, labels or definition pairs. Technical SEO Structured data Structured data is machine-readable markup that identifies the entities, attributes and relationships represented by a page. Technical SEO Structured data testing Structured data testing is the staged verification of markup syntax, vocabulary use, search-feature requirements, rendered output and live production behavior. Technical SEO Structured Entity Structured entity is a descriptive label for an entity represented with explicit identifiers, types, attributes and relationships according to a documented data model or vocabulary. International SEO Subdomain SEO Subdomain SEO is the governance of crawlable content hosted on a distinct hostname below a registered domain, such as fr.example.com or docs.example.com. Technical SEO Supplemental Index Supplemental Index relates to whether search engines store, exclude, refresh or retrieve website pages for search results. Content SEO Supplementary Content Supplementary content is additional page content that supports the main purpose, such as navigation, FAQs, calculators, comparisons, related links or trust information. Content SEO Syndicated Content Syndicated content is content republished on another website with permission or distribution intent. Content SEO Synthetic Content Synthetic content is digital text, audio, image or video generated or materially transformed by an algorithm rather than captured or authored solely through a direct human process. SEO Basics Synthetic Query A synthetic query is a generated search input created by a model, rule or researcher rather than recorded from an actual user's search event. Content SEO Tag Pages SEO Tag Pages SEO describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. SEO Basics Target Audience A target audience is the group of people a website wants to attract, inform and convert through search. SEO Basics Technical Audit Technical Audit is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Technical SEO Technical Health Technical health describes how well a website supports crawling, indexing, rendering, performance and structured understanding. Technical SEO Technical Optimization Suite A Technical Optimization Suite is a grouped set of checks and actions for crawlability, indexability, redirects, schema, sitemaps, PageSpeed and internal links. Technical SEO Technical Priority Technical priority is the importance assigned to a technical SEO issue based on likely impact and effort. Technical SEO Technical SEO Technical SEO improves the conditions that let search engines crawl, render, understand and index the intended version of a website. Technical SEO Technical Site Audit A technical site audit checks whether a website can be crawled, indexed, understood and loaded properly by search engines and users. Link Building Temporary Link Schemes Temporary link schemes are time-bounded link arrangements created primarily to manipulate search rankings and later removed, expired, rotated or replaced. Link Building Text Ads SEO Text Ads SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Content SEO TF-IDF TF-IDF is an information retrieval method that compares how important a term is in a document relative to a larger collection of documents. Content SEO Thin content Thin content is a page with little useful, original or intent-satisfying information, often unlikely to perform well in search. Content SEO Time On Page Time On Page is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Technical SEO Time to First Byte Time to First Byte measures elapsed time from requesting a resource until the first response byte reaches the client. On-Page SEO Title tag A title tag is the HTML title element that names a document inside the document head. SEO Basics Tone of Voice Tone of voice is the way a brand should sound in pages, recommendations, metadata and generated content. Off-Page SEO Topic Authority Topic Authority describes trust, credibility or topical strength built through content quality, references, links and brand signals.