SEO glossary page 17.

SEO Basics Site migration Site migration is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Site Performance Site Performance is an SEO concept used to describe how search visibility is planned, improved, measured or protected. SEO Basics Site Speed Site Speed is an SEO concept used to describe how search visibility is planned, improved, measured or protected. SEO Basics Site Structure Site Structure is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Technical SEO Site Uptime Site uptime is the amount of time a website remains available and responsive to users and crawlers. Off-Page SEO Sitelinks Sitelinks relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Technical SEO Sitemap A sitemap is a file or page that lists important URLs to help search engines and users discover website content. Technical SEO Sitemap Authority Sitemap authority means choosing which sitemap source should be treated as the main, trusted sitemap for a website. Content SEO Sitemap Competition Sitemap competition is the comparison of a website structure against competitor page structures to find missing or weaker content areas. Technical SEO Sitemap Coverage Sitemap coverage describes whether the important indexable URLs of a website are included in the intended sitemap. Technical SEO Sitemap index A sitemap index is an XML file that lists multiple sitemap files, making large websites easier for crawlers to process. Technical SEO Sitemap Priority Sitemap priority is an optional XML sitemap hint that historically described relative URL importance. Technical SEO Sitemap URL A sitemap URL is an individual URL listed in an XML sitemap for discovery and crawling. Link Building Sitewide Links Sitewide links appear across many pages of a website, often in footers, sidebars or templates. Content SEO SKU page SKU page describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. Content SEO Slug Optimization Slug optimization improves the URL path of a page so it is concise, readable and aligned with the page topic. Content SEO Snippet optimization Snippet optimization focuses on how a page may be summarized or displayed in search results, influencing clarity and click-through. AI Visibility Social Proof Layer The social proof layer is the public evidence about a brand that appears across social platforms, communities, reviews, creators and discussions. SEO Basics Social Signals Social Signals is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Technical SEO Soft 404 A soft 404 is a page that returns a successful status code but appears to search engines like a missing or empty page. SEO Basics Sort parameter Sort parameter is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. AI Visibility Source attribution Source attribution is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. AI Visibility Source Citation Source Citation is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. AI Visibility Source clarity Source clarity is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Content SEO Source of Truth Page A source of truth page is the main page that should represent a topic, service, product or entity on a website. AI Visibility Source panel Source panel is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. AI Visibility Source selection Source selection is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Spam Score Spam Score is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Link Building Sponsored link Sponsored link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Technical SEO SSL Certificate An SSL certificate enables HTTPS, encrypting traffic between the website and visitors. Technical SEO Static Rendering Static Rendering concerns how browsers and crawlers process HTML, CSS and JavaScript before content becomes visible and understandable. Technical SEO Status Codes Status codes are HTTP response numbers that tell clients and crawlers whether a URL loaded, redirected, failed or was unavailable. SEO Basics Store locator Store locator is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. SEO Basics Structured answer Structured answer helps content become easier to extract and use as a clear answer in answer engines and AI-assisted search. Technical SEO Structured data Structured data is machine-readable information added to a page to clarify what the content represents. SEO Basics Structured data testing Structured data testing is structured information that helps search engines understand page entities, content types and relationships. SEO Basics Structured Entity A structured entity is an entity described with organized attributes, relationships and schema so machines can interpret it consistently. AI Visibility Subdomain SEO Subdomain SEO describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. Technical SEO Supplemental Index Supplemental Index relates to whether search engines store, exclude, refresh or retrieve website pages for search results. Content SEO Supplementary Content Supplementary content is additional page content that supports the main purpose, such as navigation, FAQs, calculators, comparisons, related links or trust information. Content SEO Syndicated Content Syndicated content is content republished on another website with permission or distribution intent. Content SEO Synthetic Content Synthetic content is text, media or data generated by automated systems, including AI, rather than created entirely through manual human writing. SEO Basics Synthetic Query Synthetic Query is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Content SEO Tag Pages SEO Tag Pages SEO describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. SEO Basics Target Audience A target audience is the group of people a website wants to attract, inform and convert through search. SEO Basics Technical Audit Technical Audit is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Technical SEO Technical Health Technical health describes how well a website supports crawling, indexing, rendering, performance and structured understanding. Technical SEO Technical Optimization Suite A Technical Optimization Suite is a grouped set of checks and actions for crawlability, indexability, redirects, schema, sitemaps, PageSpeed and internal links. Technical SEO Technical Priority Technical priority is the importance assigned to a technical SEO issue based on likely impact and effort. Technical SEO Technical SEO Technical SEO improves how search engines crawl, render, understand and index a website. Technical SEO Technical Site Audit A technical site audit checks whether a website can be crawled, indexed, understood and loaded properly by search engines and users. Link Building Temporary Link Schemes Temporary link schemes are short-lived or artificial link arrangements created mainly to manipulate rankings. Link Building Text Ads SEO Text Ads SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Content SEO TF-IDF TF-IDF is an information retrieval method that compares how important a term is in a document relative to a larger collection of documents. Content SEO Thin content Thin content is a page with little useful, original or intent-satisfying information, often unlikely to perform well in search. Content SEO Time On Page Time On Page is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics Time to First Byte Time to First Byte is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. On-Page SEO Title tag A title tag is the HTML title search engines often use as the clickable search result headline. SEO Basics Tone of Voice Tone of voice is the way a brand should sound in pages, recommendations, metadata and generated content. Off-Page SEO Topic Authority Topic Authority describes trust, credibility or topical strength built through content quality, references, links and brand signals.