SEO glossary page 14.

SEO Basics Product feed A product feed is a structured file or API source that sends product data such as titles, prices, images and availability to platforms. SEO Basics Product image SEO Product image SEO improves how images load, describe meaning, support accessibility and contribute to organic image or page visibility. Ecommerce SEO Product Metadata Product Metadata is the governed set of fields that identifies and describes a product, its offer and its search presentation across the page, structured data and connected merchant systems. Ecommerce SEO Product Page Optimization Product Page Optimization is an evidence-led workflow that improves one product detail route for discovery, evaluation and purchase while keeping visible and machine-readable offer facts consistent. Content SEO Product page SEO Product page SEO improves the visibility and conversion potential of individual product pages through content, structured data, images, reviews and internal links. SEO Basics Product review Product review supports ecommerce SEO by making product information clearer, more complete and easier for search engines and shoppers to evaluate. Technical SEO Product schema Product schema uses the Product type to identify a specific item and connect its brand, identifiers, offers, ratings and reviews. Content SEO Product title Product title supports ecommerce SEO by making product information clearer, more complete and easier for search engines and shoppers to evaluate. Ecommerce SEO Product variant A Product variant is a purchasable configuration within a product group that differs by defined attributes such as color, size, material or capacity. Ecommerce SEO Product Visibility Product visibility is how easily a product can be found through organic search, category browsing and internal site navigation. SEO Basics Programmatic SEO Programmatic SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. AYSA Execution Progress Tracking Progress tracking is the evidence-based aggregation of completed units, current states, dependencies, blockers and remaining decisions in a bounded SEO job or workflow. SEO Basics Prominence signal Prominence signal is a local SEO concept connected to how businesses appear for location-based searches and map results. AI Visibility Prompt Driven SEO Prompt Driven SEO is a non-standard operating label for using documented AI prompt observations as one input to SEO research, diagnosis and prioritisation. AI Visibility Prompt Engineering SEO Prompt Engineering SEO is a non-standard label for designing and testing instructions, context, examples and output constraints used by AI tools in an SEO workflow. AI Visibility Prompt Monitoring Prompt monitoring is the repeated execution of a controlled prompt set to observe how specified AI systems respond over time. AI Visibility Prompt Optimized Content Prompt Optimized Content is a non-standard label for content improved after evaluating whether it answers a documented set of audience prompts accurately, completely and with inspectable evidence. SEO Basics Proximity signal Proximity signal is a local SEO concept connected to how businesses appear for location-based searches and map results. AI Visibility Public Evidence Layer Public Evidence Layer is an AYSA operating label for the crawlable, current and source-backed web records that support important claims about an organisation, product or service. Link Building Public Relations SEO Public Relations SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Off-Page SEO Publisher network Publisher network is an authority-building concept related to mentions, citations, publisher relationships or trust signals outside the website. Link Building Publisher Opportunity A publisher opportunity is a potential placement, mention or content collaboration on a third-party website that may support authority building. Link Building Publisher placement Publisher placement is a publisher-controlled decision to include and position a citation, contribution, advertisement or other supplied material within its property. Content SEO Publishing Plan A publishing plan organizes approved content work into a practical schedule or queue. Content SEO Quality Content Quality content is accurate, useful, original and well-structured content that satisfies the user’s intent better than competing alternatives. SEO Basics Query Classification Query classification is the assignment of one or more documented labels to a search query for analysis, routing or planning. SEO Basics Query Deserves Diversity Query Deserves Diversity is an industry label for the idea that ambiguous or multi-intent queries can benefit from results covering different interpretations, subtopics, formats or sources. Content SEO Query Deserves Freshness Query Deserves Freshness describes search systems that prefer newer material when a query implies that recent developments matter. AI Visibility Query Fan Out Query fan-out is a technique in which a system issues multiple concurrent, related searches across subtopics or data sources to gather evidence for a broader request. Content SEO Query Intent Query Intent describes the purpose behind a search query or page, such as learning, comparing, buying or finding a local service. AI Visibility Query Pack A query pack is an AYSA operating label for a versioned collection of related search queries, questions and prompts evaluated together for one business topic. SEO Basics Query report A query report is a dated dataset that groups search-performance metrics by query under documented filters, dimensions and aggregation rules. Content SEO Question cluster A question cluster is a group of audience questions that share the same underlying information need and can usually be served by one coherent answer resource. Content SEO Question intent Question intent is the outcome a person seeks by asking a question, such as learning a fact, comparing options, completing an action, diagnosing a problem or verifying a claim. SEO Basics Question research Question research is the collection, validation and classification of questions people ask while trying to understand, compare, choose, use or troubleshoot something. Analytics Rank Tracker A rank tracker is a tool that monitors where pages appear in search results for selected keywords over time. Analytics Rank tracking Rank tracking is the repeated collection of search-result presence, ranked URL, position and SERP-feature observations for a controlled keyword portfolio. SEO Basics Ranking Ranking is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics Ranking factor Ranking factor is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics Ranking Signals Ranking Signals is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics Ranking trend A ranking trend is the directional change over comparable periods in a documented distribution of ranking observations for a fixed or versioned query universe. Analytics Ranking Volatility Ranking volatility is the amount and distribution of position movement across repeated observations for a fixed query, page or query panel. SEO Basics Read-Only Mode Read-only mode means the system can analyze and prepare recommendations but does not apply website changes. SEO Basics Readability Readability is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Technical SEO Real Time Indexing Real Time Indexing relates to whether search engines store, exclude, refresh or retrieve website pages for search results. Link Building Reciprocal Link Reciprocal Link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Reciprocal Links Reciprocal links are links exchanged between two websites. SEO Basics Recommendation Optimization Recommendation Optimization is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Reconsideration Request A reconsideration request is a request submitted to Google after fixing issues that caused a manual action. Technical SEO Redirect Candidate A Redirect Candidate is an AYSA review record for a URL that might warrant redirection but has not yet received an approved destination and implementation decision. Technical SEO Redirect chain A redirect chain occurs when one requested URL redirects to another URL that redirects again before a final response is reached. Technical SEO Redirect Conflict A Redirect Conflict occurs when the redirect behavior for a URL contradicts another intended destination, canonical signal or request-handling rule. Technical SEO Redirect loop A redirect loop is a sequence of redirects that revisits an earlier URL or condition and therefore never reaches a final resource. Off-Page SEO Reference Authority Reference Authority describes trust, credibility or topical strength built through content quality, references, links and brand signals. Analytics Referral traffic Referral traffic is measured website activity whose analytics session source and medium identify an external referring site and classify the session as Referral under the chosen channel rules. Link Building Referring domain A referring domain is the normalized host or registrable-domain key used to group one or more source URLs that link to a target. International SEO Regional page A Regional page is an owned URL created for a defined geographic market when its audience, offer, operations or obligations differ meaningfully from other versions. SEO Basics Related products Related products supports ecommerce SEO by making product information clearer, more complete and easier for search engines and shoppers to evaluate. SEO Basics Relevance signal Relevance signal is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. AI Visibility Render Blocking Resources Render-blocking resources are files, usually CSS or JavaScript, that delay the browser from displaying visible page content.