SEO glossary page 13.

SEO Basics Organic revenue Organic revenue is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics Organic search Organic search is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Organic session An organic session is a Google Analytics session whose session-scoped traffic-source dimensions classify its origin as unpaid search under the property's channel rules. Analytics Organic traffic Organic traffic is unpaid search-originated activity reported as source-labelled search exposure or clicks and separately measured website sessions and outcomes. Analytics Organic traffic report An organic traffic report is a source-labelled view of unpaid search exposure, clicks and measured on-site sessions or outcomes over a defined period. Analytics Organic Visibility Organic Visibility is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Technical SEO Orphan page An orphan page is a live page with no crawlable incoming link from other pages in the site's internal navigation graph. Content SEO Out-of-stock page Out-of-stock page describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. Ecommerce SEO Out-of-Stock Page SEO Out-of-stock page SEO is the handling of product pages when items are temporarily or permanently unavailable. On-Page SEO Outbound link An outbound link is a directional link record whose source is inside the analysed scope and whose resolved destination is outside that scope. Link Building Outreach Outreach is direct communication to an identified person or organisation proposing a relevant correction, resource, contribution, interview or collaboration. AI Overviews Overview citation An overview citation is a source link or reference shown with an AI-generated overview to support a specific part of the summarized answer. AI Visibility Overview source An Overview source is a provider-neutral record for an external resource displayed or linked with a captured generated overview from a named system. Link Building Page authority Page Authority is Moz's proprietary 1–100 machine-learned score intended to predict the ranking ability of one specific page from Moz data. Content SEO Page copy Page copy describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. Content SEO Page experience Page experience describes how usable, fast, stable, secure and mobile-friendly a page feels to visitors. On-Page SEO Page Improvement Queue A page improvement queue is the list of proposed changes for pages that need SEO, content or conversion improvements. Technical SEO Page Indexing Page Indexing describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. Content SEO Page intent Page intent describes the purpose behind a search query or page, such as learning, comparing, buying or finding a local service. Content SEO Page monitoring Page monitoring is the repeated observation of a specified URL's response, rendered content, directives, canonical, performance and search-system state. Content SEO Page Rank Page Rank is an SEO measurement concept used to understand search performance, user behavior or business impact. Technical SEO Page speed Page speed describes how quickly a page delivers visible content and usable responses across loading, rendering and interaction stages. On-Page SEO Page title A page title is the prominent visible text that identifies the main content or task of a web page. Link Building Page-Level Relevance Page-level relevance is the documented relationship between the task and subject of one source page, the purpose of its hyperlink and the information or action available at the destination. Technical SEO PageSpeed PageSpeed describes how quickly a page loads and becomes usable for visitors. Technical SEO PageSpeed Report A PageSpeed report is a timestamped PageSpeed Insights result containing configured Lighthouse lab diagnostics and, when available, separate CrUX field-experience data for a URL or origin. Technical SEO Pagination Pagination divides an ordered collection into separate pages with stable URLs and navigation between successive result sets. SEO Basics Pagination SEO Pagination SEO is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. SEO Basics Panda Penalty Panda penalty is the common SEO name for visibility losses associated with Google’s historical Panda quality updates. SEO Basics Parasite SEO Parasite SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. AYSA Execution Partial Automation Partial automation is a workflow design in which defined steps are executed automatically while specified decisions, exceptions or approvals remain under human control. Technical SEO Passage Indexing Passage indexing refers to Google’s ability to rank a relevant passage from a page when that section answers a query particularly well. SEO Basics Passage Ranking Passage Ranking is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics Passage relevance Passage relevance is how well a specific section of a page answers a query or supports a search result, independent of the page as a whole. AI Visibility Passage Retrieval Passage retrieval selects and ranks text passages or chunks as the retrieval unit instead of returning only whole documents. Link Building Penguin Penalty Penguin penalty is the common SEO name for visibility losses associated with Google’s historical Penguin link spam updates. SEO Basics People Also Ask People Also Ask is a Google related-questions group that can display expandable questions and sourced answers within search results. Content SEO People Also Ask optimization People Also Ask optimization is the process of using recurring related-question observations to improve relevant, visible and well-supported answers on suitable pages. Technical SEO Performance Opportunity A performance opportunity is a page speed or user experience improvement that may make a page load or respond better. SEO Basics Performance SEO Performance SEO is an SEO concept used to describe how search visibility is planned, improved, measured or protected. Off-Page SEO Permalink Structure Permalink Structure relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Off-Page SEO Permanent link Permanent link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. SEO Basics Persona SEO Persona SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Personalized Search Personalized Search is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Content SEO Pillar Content Pillar content is a comprehensive page that covers a major topic and links to related supporting pages. Content SEO Pillar page A pillar page is the central page in a topic cluster, designed to introduce the main subject and connect related subtopics. Content SEO Planned Content Planned content is a future article, landing page, category page or content update prepared from SEO research. Analytics Pogo Sticking Pogo-sticking is an informal label for a searcher clicking a result, returning to the results and selecting another result for the same or related need. Analytics Position Tracking Position tracking is the recording over time of a numeric search-result position for a fixed query, page, engine, locale, device and measurement method. Technical SEO Predictive Indexing Predictive Indexing relates to whether search engines store, exclude, refresh or retrieve website pages for search results. SEO Basics Predictive Search Predictive Search is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Predictive SEO Predictive SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Ecommerce SEO Price snippet A price snippet is a displayed price detail in a product search appearance, typically derived from eligible Product and Offer information. SEO Basics Primary category Primary category is a local SEO concept connected to how businesses appear for location-based searches and map results. Content SEO Primary keyword A primary keyword is the query label chosen to represent the main search need and page purpose in an editorial plan. SEO Basics Product Activation Product activation is the step where a website or account is connected and authorized to start using AYSA. Ecommerce SEO Product canonical A Product canonical is the representative product URL preferred across duplicate or very similar paths, tracking parameters or variant views for one merchandise identity. Content SEO Product content Product content is part of content SEO: it helps decide what to write, improve, consolidate or structure so pages answer real search intent. SEO Basics Product description A product description explains what a product is, who it is for, its benefits, specifications and purchase-relevant details. Ecommerce SEO Product FAQ A Product FAQ is a visible set of product-specific questions and answers that resolves material uncertainty about choosing, using, receiving or returning an item.