SEO glossary page 11.

Content SEO Landing page report A landing page report groups session and outcome metrics by the page path associated with the first pageview in each measured session. Content SEO Landing Page SEO Landing Page SEO describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. AI Visibility Language Model SEO Language Model SEO is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. AYSA Execution Large Language Model Optimization Large Language Model Optimization is a component-level engineering process that improves a declared model objective under measured quality, safety, latency and cost constraints. Technical SEO Largest Contentful Paint Largest Contentful Paint measures when the largest eligible image, text block or video poster visible in the viewport finishes rendering. Content SEO Latent Semantic Indexing Latent Semantic Indexing is an older information retrieval technique often misused in SEO discussions to mean “related terms”. Technical SEO Lazy loading Lazy loading delays fetching or initializing a resource until it is likely to be needed near the user's viewport. SEO Basics Lead Generation SEO Lead Generation SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Off-Page SEO Link Audit A link audit is a versioned review of link records that verifies source and target URLs, link context, attributes, ownership, freshness and policy relevance before any action is proposed. Link Building Link Authority Link authority is an ambiguous industry label for the perceived influence or credibility associated with a link or linking source; it has no universal public formula unless a specific provider and metric are named. Link Building Link Building Link building is the discipline of earning, creating or correcting useful link relationships between web resources while respecting editorial control, user value and search-spam policies. Link Building Link Context Link context is the user-facing and programmatically associated information that explains what a hyperlink points to, why it is present and how it relates to the source material. Link Building Link Delivery Tracking Link delivery tracking is a provenance ledger for an agreed external-link deliverable, recording its source page, target page, relationship, qualification, evidence and verification state. Link Building Link equity Link equity is an informal SEO metaphor for influence that a ranking model may assign through a hyperlink from a source resource toward a destination. Link Building Link Exchange Link Exchange relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Farm A link farm is a collection of pages or sites primarily created, controlled or coordinated to manufacture links for manipulating search rankings rather than to serve an independent audience purpose. Off-Page SEO Link gap Link gap relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Graph A link graph is a versioned directed-graph representation in which declared web resources are nodes and observed hyperlinks from a source resource to a destination resource are edges. Link Building Link Insertion Link Insertion relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Juice Link juice is a colloquial synonym for link equity, used to describe modelled influence associated with a hyperlink; it is not a separate technical quantity or official Google metric. Link Building Link Location in Content Link location in content is the precise position of a hyperlink within a content unit, identified by its section, heading, paragraph, list item, table cell or other programmatically related reading context. Link Building Link Neighborhood A link neighborhood is an analyst-defined local subgraph around a seed page or domain, selected using declared edge direction, traversal depth, time window and inclusion rules. Link Building Link Placement Link placement is the recorded structural position and editorial role of a hyperlink on its source page, such as navigation, main content, a citation list, an advertisement or user-generated material. Link Building Link Profile A link profile is a declared dataset and summary of link relationships for an analysed scope, which must state whether it includes internal, inbound, outbound or multiple link directions. Link Building Link Quality Link quality is a declared, purpose-specific assessment of a hyperlink using observable evidence such as source independence, user relevance, context, crawlability, relationship disclosure, destination usefulness and persistence. Link Building Link reclamation Link reclamation is the corrective process of restoring a legitimate prior or expected link relationship that was lost, broken, misdirected or omitted. Link Building Link relevance Link relevance is an evidence-based judgment about how well a link's source page, surrounding context, label, destination purpose and intended audience align. Link Building Link Risk Link risk is a purpose-specific assessment of the likelihood and consequence of adverse outcomes associated with a link, arrangement or pattern, using declared evidence, uncertainty and review criteria. Technical SEO Link Rot Link rot is the change over time by which a hyperlink no longer provides access to the resource it originally identified. Link Building Link Scheme A link scheme is an arrangement that creates, acquires, exchanges or controls links primarily for manipulating search rankings rather than for a legitimate user-facing or appropriately qualified commercial purpose. Off-Page SEO Link Spam Link spam is the creation, acquisition or distribution of links to or from a site primarily for the purpose of manipulating search rankings. Link Building Link Velocity Link velocity is the rate at which a backlink dataset first observes new links or referring domains and marks previously observed ones as lost over a stated period. Link Building Linkable Asset A linkable asset is a maintained resource designed to satisfy a specific audience task well enough that independent publishers may choose to reference it. Link Building Linking Domain Relevance Linking domain relevance is the documented relationship between a linking site's demonstrated publishing focus, audience and organisational role and the subject or organisation at the destination. GEO LLM answer An LLM answer is the text response returned by a declared large-language-model endpoint or product interaction for a specific input and available context. GEO LLM citation An LLM citation is a visible attribution from an LLM-mediated response to an identifiable resource, expressed through a marker, link, title or other resolvable reference. AI Visibility LLM discoverability LLM discoverability is the publisher-side condition in which a resource can be found through documented search, index or retrieval routes used by a declared LLM-mediated product. AYSA Execution LLM Optimization LLM Optimization is an application-level workflow that improves a declared task by coordinating model choice, prompts, context, retrieval, tools and output validation. GEO LLM search LLM search is a product category in which a large language model mediates query interpretation or response synthesis while a documented search or retrieval capability supplies information. AI Visibility LLM visibility LLM visibility is a sampled observation of whether and how a named entity, claim or resource appears in outputs from declared LLM-mediated products. AYSA Execution LLMO LLMO is an ambiguous abbreviation that must be expanded and scoped before it can describe a measurable optimization workflow. Local SEO Local Authority Signal A Local Authority Signal is a documented piece of place-specific evidence that an analyst uses when evaluating a business, page or local search result. Local SEO Local backlink A local backlink is an observed inbound link whose source, audience or editorial subject has a documented geographic or community relationship to a relevant business location or service area. Local SEO Local Citation A local citation is an occurrence of identifying information for a specific business location on a third-party resource, whether or not that occurrence includes a hyperlink. Local SEO Local intent Local intent is an evidence-based classification that a query requires a nearby place, service area or location-specific answer to satisfy the searcher’s apparent need. Local SEO Local keyword A local keyword is a research or targeting phrase associated with a location-dependent need, market, branch or service area. Local SEO Local landing page A Local landing page is a campaign destination built for a specific location-related offer, audience and conversion action supported by real delivery evidence. Local SEO Local pack A Local pack is an observed Google Search module that presents a map-linked group of businesses for a query interpreted as locally relevant. Local SEO Local Pack Visibility Local Pack Visibility is the proportion or set of declared Google Search observations in which a business appears inside the observed Local pack module. Local SEO Local Rank Tracker A Local Rank Tracker is a measurement tool that records business appearances under declared query, location, device, language, surface and time conditions. Local SEO Local ranking grid A Local ranking grid is a third-party measurement protocol that samples the same local query from a declared set of geographic coordinates and records a business’s observed result at each point. Local SEO Local Reputation Management Local Reputation Management is the operational process of keeping place-specific public business information, customer feedback and issue responses accurate, accountable and privacy-safe. Local SEO Local review A Local review is a user-authored evaluation of a genuine experience with a business, published on a local discovery, map or review surface. Technical SEO Local schema Local schema is common shorthand for LocalBusiness structured data describing a specific customer-facing business location. Local SEO Local Search Query A local search query is a request whose useful results depend materially on a place, service area, proximity or the searcher's current location. Local SEO Local SEO Local SEO is the discipline of improving accurate discovery and evaluation for a business that serves customers at a real location or within an eligible service area. Local SEO Location page A Location page is an owned webpage that describes one real customer-facing location or eligible operating area with facts and guidance specific to that operation. Technical SEO Log file analysis Log file analysis is the examination of server or edge access records to reconstruct requests, responses and crawler activity. AEO Long-form answer A long-form answer is a multi-section response used when a complex question requires evidence, alternatives, dependencies, examples or operational steps that cannot be conveyed responsibly in a brief form. AI Visibility Long-tail keyword A long-tail keyword is a relatively specific, lower-frequency query within the large distribution of searches beyond the most popular head terms.