SEO glossary page 10.

Technical SEO Indexability Review An indexability review checks whether important URLs are eligible to be indexed and whether low-value URLs are kept out of the index. Technical SEO Indexed Pages Indexed pages are URLs that a search engine has stored in its index and can potentially show in search results. Technical SEO Indexing Indexing is the process search engines use to store and organize discovered pages so they can be retrieved for relevant searches. Technical SEO Indexing report Indexing report relates to whether search engines store, exclude, refresh or retrieve website pages for search results. Technical SEO IndexNow IndexNow is a protocol that lets websites notify participating search engines when URLs are created, updated or deleted. Content SEO Informational intent Informational intent describes the purpose behind a search query or page, such as learning, comparing, buying or finding a local service. SEO Basics Integration Connector An integration connector is the controlled link between AYSA and an external system such as a website, Google data source or publisher network. Content SEO Intent Classification Intent Classification describes the purpose behind a search query or page, such as learning, comparing, buying or finding a local service. Content SEO Intent Matching Intent Matching describes the purpose behind a search query or page, such as learning, comparing, buying or finding a local service. AI Visibility Interaction to Next Paint Interaction to Next Paint describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. Off-Page SEO Internal Link Internal Link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. On-Page SEO Internal Link Anchor Text Internal link anchor text is the clickable text used when one page links to another page on the same website. Off-Page SEO Internal Link Audit Internal Link Audit relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Off-Page SEO Internal link depth Internal link depth relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Off-Page SEO Internal Link Equity Internal Link Equity relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Off-Page SEO Internal Link Graph Internal Link Graph relates to how links pass context, discovery paths, trust signals or authority between pages and websites. On-Page SEO Internal Link Opportunity An internal link opportunity is a place where one page can usefully link to another relevant page on the same website. Off-Page SEO Internal Link Optimization Internal Link Optimization relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Off-Page SEO Internal Link Sculpting Internal Link Sculpting relates to how links pass context, discovery paths, trust signals or authority between pages and websites. On-Page SEO Internal linking Internal linking connects pages on the same website to guide users and distribute authority signals. SEO Basics International SEO International SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Intro paragraph Intro paragraph is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Technical SEO Inventory status Inventory status is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Technical SEO Issue Lifecycle Issue lifecycle is the tracking of a technical or SEO problem from detection through review, approval, execution and resolution. Technical SEO JavaScript rendering JavaScript rendering concerns how browsers and crawlers process HTML, CSS and JavaScript before content becomes visible and understandable. Technical SEO JavaScript SEO JavaScript SEO addresses how search engines discover, render, index and rank content that depends on JavaScript. Content SEO Keyword Keyword is part of understanding search demand and mapping queries to pages that can satisfy user intent. Content SEO Keyword alignment Keyword alignment is part of understanding search demand and mapping queries to pages that can satisfy user intent. On-Page SEO Keyword Association Keyword association connects a page with the primary keyword or keyword family it should target. Content SEO Keyword cannibalization Keyword cannibalization happens when multiple pages on the same website compete for the same search intent and weaken each other’s performance. Content SEO Keyword cluster Keyword cluster is part of understanding search demand and mapping queries to pages that can satisfy user intent. Content SEO Keyword Clustering Keyword Clustering is part of understanding search demand and mapping queries to pages that can satisfy user intent. Content SEO Keyword density Keyword density is part of understanding search demand and mapping queries to pages that can satisfy user intent. Content SEO Keyword difficulty Keyword difficulty is part of understanding search demand and mapping queries to pages that can satisfy user intent. Content SEO Keyword Discovery Keyword discovery is the process of finding search terms and questions people use around a business topic. Content SEO Keyword Gap Keyword Gap is part of understanding search demand and mapping queries to pages that can satisfy user intent. SEO Basics Keyword in Domain Keyword in domain describes the presence of a relevant search term inside the domain name. On-Page SEO Keyword in H1 Keyword in H1 describes whether the main page heading clearly reflects the primary topic or intent. On-Page SEO Keyword in H2 and H3 Tags Keyword in H2 and H3 tags refers to using relevant subtopics in section headings. Content SEO Keyword Intent Keyword Intent is part of understanding search demand and mapping queries to pages that can satisfy user intent. Content SEO Keyword mapping Keyword mapping assigns search queries and clusters to the pages best suited to satisfy them. Content SEO Keyword monitoring Keyword monitoring is part of understanding search demand and mapping queries to pages that can satisfy user intent. Content SEO Keyword movement Keyword movement is part of understanding search demand and mapping queries to pages that can satisfy user intent. Content SEO Keyword opportunity Keyword opportunity is part of understanding search demand and mapping queries to pages that can satisfy user intent. Content SEO Keyword priority Keyword priority is part of understanding search demand and mapping queries to pages that can satisfy user intent. On-Page SEO Keyword Prominence Keyword prominence describes how early and clearly an important topic appears in visible page content and key HTML elements. Content SEO Keyword Proximity Keyword Proximity is part of understanding search demand and mapping queries to pages that can satisfy user intent. Content SEO Keyword ranking Keyword ranking is part of understanding search demand and mapping queries to pages that can satisfy user intent. Content SEO Keyword Relevance Keyword relevance measures how well a search term matches the business, page, audience and intent. Content SEO Keyword research Keyword research identifies the queries, topics and demand patterns a website should address. On-Page SEO Keyword Stuffing Keyword stuffing is the practice of overusing keywords unnaturally in content, metadata or links to try to manipulate rankings. Content SEO Keyword Validation Keyword validation is the process of checking whether selected keywords are relevant, realistic and worth targeting for a specific page or business. Content SEO Keyword Variations Keyword Variations is part of understanding search demand and mapping queries to pages that can satisfy user intent. Content SEO Keyword-Page Mapping Keyword-page mapping connects each important keyword or keyword cluster to the page that should target it. SEO Basics Knowledge Extraction SEO Knowledge Extraction SEO focuses on structuring content so search engines and AI systems can extract reliable facts, answers and entity relationships from a page. SEO Basics Knowledge graph A knowledge graph is a structured database of entities and relationships used by search engines and AI systems to understand facts about the world. SEO Basics Knowledge Panel A Knowledge Panel is an information box in Google Search that summarizes facts about a recognized entity such as a person, company, place or organization. AI Visibility Knowledge Retrieval Knowledge Retrieval describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. AI Visibility Knowledge Retrieval SEO Knowledge Retrieval SEO describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. Content SEO Landing page A landing page is a page built around a specific intent, offer, topic or campaign and designed to guide the visitor toward an action.