SEO glossary page 8.

SEO Basics Entity Enrichment Entity enrichment adds missing facts, attributes, relationships, references and structured context so an entity becomes more complete and machine understandable. SEO Basics Entity Extraction Entity extraction is the process of identifying people, organizations, locations, products, concepts and other named items inside text or web data. SEO Basics Entity Graph An entity graph is a structured map of entities and relationships, showing how topics, brands, pages, products or locations connect to each other. Off-Page SEO Entity Linking Entity Linking relates to how links pass context, discovery paths, trust signals or authority between pages and websites. SEO Basics Entity Mapping Entity Mapping is a local SEO concept connected to how businesses appear for location-based searches and map results. SEO Basics Entity Optimization Entity optimization improves how clearly and consistently a website presents important entities across content, schema, internal links, profiles and external references. SEO Basics Entity Recognition Entity recognition is a natural language processing task that detects named entities such as brands, people, places, organizations, products or dates in text. SEO Basics Entity Relationship An entity relationship is the connection between two entities, such as a brand and founder, product and category, clinic and location or article and topic. AI Visibility Entity Retrieval Entity Retrieval describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. AI Visibility Entity Retrieval Optimization Entity Retrieval Optimization describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. SEO Basics Entity Salience Entity salience is the relative importance of an entity within a piece of content, based on prominence, context, repetition and relationship to the main topic. AEO Entity SEO Entity SEO clarifies people, places, organizations, products and concepts so search systems understand relationships. Analytics Estimated Credits Estimated credits are the expected amount of plan credits an AYSA action may consume before it runs. Content SEO Evergreen content Evergreen content remains useful over a long period because it answers durable questions or explains topics that do not quickly expire. SEO Basics Exact Match Domain An exact match domain is a domain name that directly matches a target keyword or phrase. Technical SEO Executable Fix An executable fix is a technical or SEO correction that can be applied through the website workflow after approval. SEO Basics Execution Plan An execution plan is a prepared set of SEO actions that can be reviewed, approved and carried out. Content SEO Existing Page Match An existing page match is a current website page that can satisfy a keyword or topic opportunity. SEO Basics Exit Rate Exit Rate is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. AI Visibility Expired Domain Expired Domain describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. Link Building External link External link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. SEO Basics Faceted navigation Faceted navigation lets users filter product or listing pages by attributes such as size, color, price, location or availability. Content SEO Faceted URL A faceted URL is a filtered URL created by faceted navigation, often containing parameters that can create duplicate or low-value crawl paths. Content SEO FAQ content FAQ content answers common questions in a concise structure that helps users, search engines and answer systems understand key information quickly. Content SEO FAQ page An FAQ page collects common questions and answers about a product, service, process or topic in one organized location. Technical SEO FAQ schema FAQ schema is structured information that helps search engines understand page entities, content types and relationships. Content SEO FAQ section FAQ section is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. SEO Basics Featured answer Featured answer helps content become easier to extract and use as a clear answer in answer engines and AI-assisted search. Content SEO Featured snippet A featured snippet is a highlighted Google result that extracts a short answer from a webpage and displays it above or within the standard results. SEO Basics Feed Optimization Feed Optimization is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Technical SEO Fetch And Render Fetch and render is the process of retrieving a URL and rendering it like a browser to inspect what users and crawlers can actually see. Content SEO Filter page Filter page describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. Ecommerce SEO Filter Page SEO Filter page SEO is the management of filtered ecommerce URLs so useful filters can rank and low-value combinations do not create crawl problems. AI Visibility First Contentful Paint First Contentful Paint describes how website content is planned, written, refreshed, structured or evaluated for search visibility. SEO Basics First Input Delay First Input Delay is an older Core Web Vitals responsiveness metric that measured the delay before a page responded to the first user interaction. Content SEO First-Hand Experience First-hand experience is content evidence that comes from direct use, observation, practice or real business knowledge. Link Building Footer Links Footer Links relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Content SEO Freshness Algorithm Freshness Algorithm is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Content SEO Freshness signal Freshness signal is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Content SEO Freshness Signals Freshness Signals is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Technical SEO Full Site Crawl Full Site Crawl describes how bots discover, request or evaluate website URLs, which affects whether important pages can be found and processed. SEO Basics GA4 GA4, or Google Analytics 4, is Google’s event-based analytics platform for measuring website and app behavior. SEO Basics GBP post GBP post is a local SEO concept connected to how businesses appear for location-based searches and map results. AEO Generative answer Generative answer helps content become easier to extract and use as a clear answer in answer engines and AI-assisted search. GEO Generative Discovery Generative Discovery helps content, entities and sources become easier for generative search systems to understand and synthesize. GEO Generative Engine Optimization Generative Engine Optimization is the practice of improving how a brand, page or entity can be retrieved, synthesized and cited by generative AI systems. GEO Generative Engine Readiness Generative engine readiness is how well a website can be understood, retrieved and represented by AI systems that synthesize answers. GEO Generative result Generative result helps content, entities and sources become easier for generative search systems to understand and synthesize. GEO Generative search Generative search helps content, entities and sources become easier for generative search systems to understand and synthesize. GEO Generative Snippet Generative Snippet helps content, entities and sources become easier for generative search systems to understand and synthesize. GEO GEO GEO, or Generative Engine Optimization, shapes content for generative engines and synthesized answers. Local SEO Geo modifier Geo modifier is a local SEO concept connected to how businesses appear for location-based searches and map results. Local SEO Geo Modifier SEO Geo Modifier SEO is a local SEO concept connected to how businesses appear for location-based searches and map results. Local SEO Geo Targeting Geo Targeting is a local SEO concept connected to how businesses appear for location-based searches and map results. Local SEO Geographic SEO Geographic SEO is a local SEO concept connected to how businesses appear for location-based searches and map results. Analytics Goal tracking Goal tracking is an SEO measurement concept used to understand search performance, user behavior or business impact. AI Visibility Google AI Mode Google AI Mode describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. AI Overviews Google AI Overview Google AI Overview relates to improving a page’s clarity, structure, authority and technical eligibility for Google AI Overview-style search experiences. SEO Basics Google Algorithm Google Algorithm is a Google search or discovery feature that can influence how users find and evaluate a business or website. Analytics Google Analytics Google Analytics is an SEO measurement concept used to understand search performance, user behavior or business impact.