SEO glossary page 8.

AI Visibility Entity Enrichment Entity enrichment adds attributes, identifiers or relationships to an existing entity record from specified sources while retaining how and when each added value was obtained. AI Visibility Entity Extraction Entity extraction is the process of converting entity-related information in unstructured content into structured outputs such as mention spans, types, normalized values or linked records. AI Visibility Entity Graph An entity graph is a graph-shaped data model whose nodes represent identified entities and whose edges represent typed relationships or assertions between those entities. AI Visibility Entity Linking Entity linking associates a mention in text with the canonical record or identifier for the entity that the mention refers to in a specified knowledge base. AI Visibility Entity Mapping Entity mapping is a documented association between two representations of an entity, such as a website record and an internal catalogue identifier, under a stated identity or correspondence rule. SEO Basics Entity Optimization Entity optimization is a non-standard label for correcting and strengthening the owned evidence that identifies a specific entity and describes its relevant facts and relationships. AI Visibility Entity Recognition Entity recognition identifies spans of text that mention entities and assigns them to a defined set of categories such as person, organization or location. AI Visibility Entity Relationship An entity relationship is a typed assertion connecting two entity records, such as an organization employing a person or a product belonging to a brand. AI Visibility Entity Retrieval Entity retrieval returns candidate entities that match a mention, description or constrained entity-seeking query. AI Visibility Entity Retrieval Optimization Entity retrieval optimization improves how an owned system finds candidate records for a mention or query before a later stage selects or ranks the intended entity. AI Visibility Entity Salience Entity salience is a system-specific estimate of how central an identified entity is to a particular document or text input, often represented as a bounded score. SEO Basics Entity SEO Entity SEO is an informal umbrella for search work that makes the people, organizations, products, places and concepts discussed by a site easier to identify and distinguish. Analytics Estimated Credits Estimated credits are the expected amount of plan credits an AYSA action may consume before it runs. Content SEO Evergreen content Evergreen content addresses a continuing user need whose core answer remains useful beyond a short event or publication cycle. SEO Basics Exact Match Domain An exact match domain is a domain name that directly matches a target keyword or phrase. AYSA Execution Executable Fix An executable fix is a specific correction that has a supported destination, sufficient permission, validated payload, approval path and post-change verification. AYSA Execution Execution Plan An execution plan is an ordered specification of SEO actions, dependencies, owners, approval gates, success checks and recovery paths. Content SEO Existing Page Match An existing page match is a current website page that can satisfy a keyword or topic opportunity. SEO Basics Exit Rate Exit Rate is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. AI Visibility Expired Domain Expired Domain describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. On-Page SEO External link An external link is a hyperlink whose resolved destination falls outside the site boundary declared for the analysis. Technical SEO Faceted navigation Faceted navigation is a filtering interface that lets users narrow a collection by combining attributes such as category, size, color, price or availability. Ecommerce SEO Faceted URL A Faceted URL is an address that represents a selected filter state produced by a faceted navigation system. Content SEO FAQ content FAQ content answers common questions in a concise structure that helps users, search engines and answer systems understand key information quickly. Content SEO FAQ page An FAQ page collects common questions and answers about a product, service, process or topic in one organized location. Technical SEO FAQ schema FAQ schema uses FAQPage with Question and acceptedAnswer nodes to describe questions answered authoritatively by one site. Content SEO FAQ section FAQ section is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. AEO Featured answer A featured answer is an analytical label for an answer that receives visibly prominent treatment within a declared interface, with the provider's native feature name retained separately. Content SEO Featured snippet A featured snippet is a special Google result box that presents a descriptive excerpt before its source link. SEO Basics Feed Optimization Feed Optimization is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Technical SEO Fetch And Render Fetch And Render is a diagnostic process that retrieves a URL, loads permitted resources, executes supported scripts and inspects the resulting document. Content SEO Filter page Filter page describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. Ecommerce SEO Filter Page SEO Filter page SEO is the management of filtered ecommerce URLs so useful filters can rank and low-value combinations do not create crawl problems. Technical SEO First Contentful Paint First Contentful Paint records when the browser first renders text, an image, a non-white canvas or an SVG element from the document. Technical SEO First Input Delay First Input Delay was a field metric measuring the wait before the browser began handling a user's first discrete interaction. Content SEO First-Hand Experience First-hand experience is content evidence that comes from direct use, observation, practice or real business knowledge. Link Building Footer Links Footer links are hyperlinks rendered within a page's footer region, whether on one page or through a shared site template. Content SEO Freshness Algorithm Freshness algorithm is informal SEO shorthand for ranking systems that surface newer information when a query benefits from timeliness. Content SEO Freshness signal Freshness signal is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Content SEO Freshness Signals Freshness Signals is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Technical SEO Full Site Crawl Full Site Crawl describes how bots discover, request or evaluate website URLs, which affects whether important pages can be found and processed. SEO Basics GA4 GA4, or Google Analytics 4, is Google’s event-based analytics platform for measuring website and app behavior. SEO Basics GBP post GBP post is a local SEO concept connected to how businesses appear for location-based searches and map results. GEO Generative answer A generative answer is observable answer text produced through a declared generative system for one interaction, with its input context, output boundary and available provenance recorded. GEO Generative discovery Generative discovery is an observed path in which a person encounters a source, entity or publisher resource through a declared generative search experience. GEO Generative Engine Optimization Generative Engine Optimization is a publisher-controlled workflow for making useful web content accessible, understandable and supportable in declared generative search products. GEO Generative Engine Readiness Generative Engine Readiness is a versioned publisher-side rubric that records whether selected pages meet declared access, evidence, structure and governance checks. GEO Generative result A generative result is the complete observable product result that contains generated content together with its visible labels, links, controls and state for one interaction. GEO Generative search Generative search is a product category in which a search or retrieval system uses generative models to synthesize a response and may present links to underlying sources. GEO Generative snippet A generative snippet is an analytical label for a bounded generated excerpt or summary displayed inside a declared product result, with the provider's native feature name stored separately. GEO GEO GEO, or Generative Engine Optimization, improves how clearly a source can be understood and evaluated by systems that synthesize answers. Local SEO Geo modifier Geo modifier is a local SEO concept connected to how businesses appear for location-based searches and map results. Local SEO Geo Modifier SEO Geo Modifier SEO is a local SEO concept connected to how businesses appear for location-based searches and map results. International SEO Geo Targeting Geo Targeting is the deliberate use of declared geographic criteria to scope content, delivery, campaigns or measurement for an intended market or area. International SEO Geographic SEO Geographic SEO is a non-standard umbrella label for search work whose audience, content, delivery or measurement is explicitly scoped to one or more geographic markets. Analytics Goal tracking Goal tracking is the repeated comparison of a named business outcome with its baseline, target, owner, time horizon and measurement source. AI Visibility Google AI Mode Google AI Mode describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. AI Overviews Google AI Overview Google AI Overview relates to improving a page’s clarity, structure, authority and technical eligibility for Google AI Overview-style search experiences. SEO Basics Google Algorithm Google Algorithm is a Google search or discovery feature that can influence how users find and evaluate a business or website. Analytics Google Analytics Google Analytics is Google's measurement product family for collecting configured website and app interactions into properties and analyzing them through reports, explorations and APIs.