SEO glossary page 9.

Local SEO Google Business Profile Google Business Profile is a Google-managed profile through which an eligible business owner or authorized representative maintains business information shown across Google Search and Maps. Local SEO Google Business Profile Optimization Google Business Profile optimization is the governed process of correcting and improving truthful, eligible profile information for customers using Google Search and Maps. SEO Basics Google Dance Google Dance is an older SEO phrase for ranking fluctuations during search index or algorithm changes. SEO Basics Google Discover Google Discover is a Google search or discovery feature that can influence how users find and evaluate a business or website. Content SEO Google Helpful Content Google Helpful Content refers to Google systems and guidance that reward content created primarily to help people rather than manipulate search rankings. Technical SEO Google Index The Google index is Google’s stored collection of discovered pages that may be considered for search results. SEO Basics Google Integration Google integration connects website SEO work with Google data sources such as Search Console, Analytics and Business Profile. AI Visibility Google Knowledge Graph Google Knowledge Graph is Google's system and database of facts about entities such as people, places and things, used to surface factual information when Google determines it is useful. SEO Basics Google Lens SEO Google Lens SEO is a Google search or discovery feature that can influence how users find and evaluate a business or website. Local SEO Google Maps ranking Google Maps ranking is a context-bound observation of where a business appears within a specified Google Maps result set for one query, location and time. SEO Basics Google Merchant Center Google Merchant Center is a Google search or discovery feature that can influence how users find and evaluate a business or website. SEO Basics Google News SEO Google News SEO is a Google search or discovery feature that can influence how users find and evaluate a business or website. SEO Basics Google Property Selection Google property selection is the process of choosing the correct Search Console, Analytics or Business Profile property for a website. SEO Basics Google Rich Results Google Rich Results are the documented Google Search feature types that can use eligible page data for enhanced result presentations. SEO Basics Google Sandbox Google Sandbox is an informal SEO term for the observation that new websites sometimes take time to earn stable rankings. SEO Basics Google Search Console Google Search Console is Google’s free tool for monitoring search performance, indexing, crawl issues and search appearance for a verified website. SEO Basics Googlebot Googlebot is Google’s web crawler used to discover, crawl and refresh pages for Google Search. SEO Basics Gray Hat SEO Gray hat SEO describes tactics that are not always clearly illegal under search guidelines but carry meaningful risk because they sit close to manipulation. SEO Basics Grounding signal A grounding signal is evidence that helps an AI or search system verify an answer, such as a cited source, structured fact, authoritative page or consistent external reference. Content SEO Guest post A guest post is an article contributed by an outside author or organisation and published on another site's platform under that publisher's editorial control. Content SEO Guide page Guide page describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. AYSA Execution Guided SEO Workflow A guided SEO workflow is a state-aware sequence that explains the current evidence, the next permitted action, why it matters and what blocks later steps. On-Page SEO H1 heading An H1 heading is a top-ranked semantic heading that normally identifies the main content or a top-level section of a document. Content SEO Head keyword Head keyword is part of understanding search demand and mapping queries to pages that can satisfy user intent. On-Page SEO Heading Hierarchy Heading hierarchy is the parent-and-subsection relationship expressed by the ranks of semantic headings. On-Page SEO Heading structure Heading structure is the ordered set of semantic headings that labels and organizes the sections of a web document. On-Page SEO Heading tag A heading tag is an HTML H1 through H6 element used to identify the heading of a document section. Content SEO Helpful content Helpful content is part of content SEO: it helps decide what to write, improve, consolidate or structure so pages answer real search intent. Content SEO Helpful Content System The Helpful Content System was Google’s sitewide system for evaluating whether content is primarily useful to people; its signals have since been integrated into core ranking systems. Technical SEO Hidden Content on Mobile Hidden content on mobile is page information unavailable or not immediately visible in a smartphone layout or rendered mobile document. SEO Basics Hidden Text Hidden Text is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Content SEO Historical Page Updates Historical page updates are the recorded substantive revisions made to a URL, including when, why and by whom each change occurred. Content SEO How-to content How-to content is part of content SEO: it helps decide what to write, improve, consolidate or structure so pages answer real search intent. Technical SEO HowTo schema HowTo schema uses the Schema.org HowTo type to describe a visible sequence of steps for completing a task. Technical SEO Hreflang Hreflang is an HTML or sitemap signal that tells search engines which language or regional version of a page should be shown to users. Technical SEO HTML sitemap An HTML sitemap is a normal web page that presents organized links to selected areas or pages for human navigation. Technical SEO HTML Validation HTML validation checks a document against machine-testable syntax and conformance requirements in the applicable HTML standard. Technical SEO HTTP Headers HTTP headers are named fields that carry metadata and control information alongside an HTTP request or response. Technical SEO HTTP status code An HTTP status code is a three-digit value in a server response that communicates the outcome of an HTTP request. Technical SEO HTTPS HTTPS is HTTP carried over Transport Layer Security to authenticate the server and protect data confidentiality and integrity in transit. Technical SEO HTTPS SEO HTTPS SEO is a technical signal returned by the server that affects access, crawling, caching, redirects or error handling. Technical SEO Hybrid Indexing Hybrid Indexing relates to whether search engines store, exclude, refresh or retrieve website pages for search results. AI Visibility Hybrid Retrieval Hybrid retrieval combines candidate results or scores from different retrieval methods into one ranked result set. AI Visibility Hybrid Search Hybrid search combines results or ranking signals from more than one retrieval method, commonly lexical full-text search and embedding-based vector search, before producing a final ranked list. Local SEO Hyperlocal SEO Hyperlocal SEO is Local SEO scoped to a genuinely narrow customer area such as a neighbourhood, campus, district or immediate service radius. Technical SEO Ignore 404 Ignore 404 is a reviewed disposition that leaves a genuinely absent URL returning a correct 404 response because no equivalent replacement or required user path exists. Content SEO Image alt text Image alt text describes an image for accessibility and gives search systems context about the image when it is meaningful to the page. SEO Basics Image Compression Image Compression improves how images load, describe meaning, support accessibility and contribute to organic image or page visibility. Technical SEO Image Indexing Image indexing is the processing through which a search engine records an image and its contextual signals for eligible search features. Technical SEO Image optimization Image optimization delivers each image with suitable dimensions, encoding, compression and loading behavior for its displayed context. SEO Basics Image SEO Image SEO improves how images load, describe meaning, support accessibility and contribute to organic image or page visibility. Technical SEO Image Sitemap An image sitemap lists image URLs associated with page URLs using Google's image extension to the sitemap protocol. Analytics Impressions Search Console impressions count how often a link or search-result element attributed to a property could be seen under Google's rules for that result type and report. Off-Page SEO Inbound link Inbound link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Technical SEO Index An index is the stored database of pages or documents a search system can retrieve and rank for queries. Technical SEO Index Bloat Index bloat occurs when too many low-value, duplicate or thin URLs are indexable, weakening crawl efficiency and search quality signals. Technical SEO Index coverage Index coverage shows which URLs search engines have discovered, indexed, excluded or flagged with indexing issues. Technical SEO Index Freshness Index freshness is the degree to which a search engine's stored representation reflects the current accessible version of a URL. Technical SEO Index Management Index Management relates to whether search engines store, exclude, refresh or retrieve website pages for search results. Technical SEO Indexability Indexability is a page's technical eligibility to be processed for inclusion in a search engine index.