SEO glossary page 9.

Local SEO Google Business Profile Google Business Profile is the Google listing businesses use to manage local search and map presence. Local SEO Google Business Profile Optimization Google Business Profile optimization improves the business information and signals shown in Google local search and Maps. SEO Basics Google Dance Google Dance is an older SEO phrase for ranking fluctuations during search index or algorithm changes. SEO Basics Google Discover Google Discover is a Google search or discovery feature that can influence how users find and evaluate a business or website. Content SEO Google Helpful Content Google Helpful Content refers to Google systems and guidance that reward content created primarily to help people rather than manipulate search rankings. Technical SEO Google Index The Google index is Google’s stored collection of discovered pages that may be considered for search results. SEO Basics Google Integration Google integration connects website SEO work with Google data sources such as Search Console, Analytics and Business Profile. SEO Basics Google Knowledge Graph Google Knowledge Graph is a Google search or discovery feature that can influence how users find and evaluate a business or website. SEO Basics Google Lens SEO Google Lens SEO is a Google search or discovery feature that can influence how users find and evaluate a business or website. Local SEO Google Maps ranking Google Maps ranking is a Google search or discovery feature that can influence how users find and evaluate a business or website. SEO Basics Google Merchant Center Google Merchant Center is a Google search or discovery feature that can influence how users find and evaluate a business or website. SEO Basics Google News SEO Google News SEO is a Google search or discovery feature that can influence how users find and evaluate a business or website. SEO Basics Google Property Selection Google property selection is the process of choosing the correct Search Console, Analytics or Business Profile property for a website. SEO Basics Google Rich Results Google Rich Results is a Google search or discovery feature that can influence how users find and evaluate a business or website. SEO Basics Google Sandbox Google Sandbox is an SEO term used to describe the observation that new sites can take time to gain meaningful organic visibility. SEO Basics Google Search Console Google Search Console is Google’s free tool for monitoring search performance, indexing, crawl issues and search appearance for a verified website. SEO Basics Googlebot Googlebot is Google’s web crawler used to discover, crawl and refresh pages for Google Search. SEO Basics Gray Hat SEO Gray hat SEO describes tactics that are not always clearly illegal under search guidelines but carry meaningful risk because they sit close to manipulation. SEO Basics Grounding signal A grounding signal is evidence that helps an AI or search system verify an answer, such as a cited source, structured fact, authoritative page or consistent external reference. SEO Basics Guest post Guest post is an authority-building concept related to mentions, citations, publisher relationships or trust signals outside the website. Content SEO Guide page Guide page describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. SEO Basics Guided SEO Workflow A guided SEO workflow is a structured process that tells the user what should happen next and why. Content SEO H1 heading An H1 heading is the primary heading of a page and should usually communicate the main topic or purpose clearly. Content SEO Head keyword Head keyword is part of understanding search demand and mapping queries to pages that can satisfy user intent. Content SEO Heading Hierarchy Heading hierarchy is the ordered structure of H1, H2, H3 and lower headings used to organize page content for readers and crawlers. On-Page SEO Heading structure Heading structure organizes page sections with headings that help users and search engines scan content. Content SEO Heading tag Heading tag organizes page structure so readers and search systems can understand the hierarchy of topics on the page. Content SEO Helpful content Helpful content is part of content SEO: it helps decide what to write, improve, consolidate or structure so pages answer real search intent. Content SEO Helpful Content System The Helpful Content System was Google’s sitewide system for evaluating whether content is primarily useful to people; its signals have since been integrated into core ranking systems. Technical SEO Hidden Content on Mobile Hidden content on mobile is content that exists on desktop but is removed, buried or inaccessible on mobile. SEO Basics Hidden Text Hidden Text is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Content SEO Historical Page Updates Historical page updates are the meaningful changes made to a page over time. Content SEO How-to content How-to content is part of content SEO: it helps decide what to write, improve, consolidate or structure so pages answer real search intent. Technical SEO HowTo schema HowTo schema is structured information that helps search engines understand page entities, content types and relationships. Technical SEO Hreflang Hreflang is an HTML or sitemap signal that tells search engines which language or regional version of a page should be shown to users. Technical SEO HTML sitemap An HTML sitemap is a user-facing page that lists important website pages and helps visitors and crawlers discover content. Technical SEO HTML Validation HTML validation checks whether page markup follows expected HTML rules and avoids broken structure. Technical SEO HTTP Headers HTTP headers are server response or request fields that communicate technical information such as status, cache rules, content type, canonical signals and security settings. Technical SEO HTTP status code An HTTP status code is the numeric server response that tells browsers and crawlers whether a request succeeded, redirected, failed or was blocked. Technical SEO HTTPS HTTPS is the secure version of HTTP that encrypts data between the browser and server using TLS. Technical SEO HTTPS SEO HTTPS SEO is a technical signal returned by the server that affects access, crawling, caching, redirects or error handling. Technical SEO Hybrid Indexing Hybrid Indexing relates to whether search engines store, exclude, refresh or retrieve website pages for search results. AI Visibility Hybrid Retrieval Hybrid Retrieval describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. SEO Basics Hybrid Search Hybrid Search is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Local SEO Hyperlocal SEO Hyperlocal SEO helps a business appear for searches connected to a city, region, service area or map-based intent. Technical SEO Ignore 404 Ignore 404 means deciding that a not-found URL does not need a redirect or correction because it has no meaningful SEO or user value. Content SEO Image alt text Image alt text describes an image for accessibility and gives search systems context about the image when it is meaningful to the page. SEO Basics Image Compression Image Compression improves how images load, describe meaning, support accessibility and contribute to organic image or page visibility. Technical SEO Image Indexing Image Indexing relates to whether search engines store, exclude, refresh or retrieve website pages for search results. SEO Basics Image optimization Image optimization improves how images load, describe meaning, support accessibility and contribute to organic image or page visibility. SEO Basics Image SEO Image SEO improves how images load, describe meaning, support accessibility and contribute to organic image or page visibility. Technical SEO Image Sitemap Image Sitemap improves how images load, describe meaning, support accessibility and contribute to organic image or page visibility. Analytics Impressions Impressions is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Off-Page SEO Inbound link Inbound link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Technical SEO Index An index is the stored database of pages or documents a search system can retrieve and rank for queries. Technical SEO Index Bloat Index bloat occurs when too many low-value, duplicate or thin URLs are indexable, weakening crawl efficiency and search quality signals. Technical SEO Index coverage Index coverage shows which URLs search engines have discovered, indexed, excluded or flagged with indexing issues. Technical SEO Index Freshness Index Freshness relates to whether search engines store, exclude, refresh or retrieve website pages for search results. Technical SEO Index Management Index Management relates to whether search engines store, exclude, refresh or retrieve website pages for search results. Technical SEO Indexability Indexability describes whether a page is eligible to be stored and shown in search results.