SEO glossary page 7.

Analytics Credit Check A credit check verifies whether a plan has enough available credits before a work action starts. SEO Basics Credit usage Credit usage is an SEO execution workflow concept related to how recommendations are tracked, approved, funded or applied. Analytics Credit Usage Summary A credit usage summary explains how many credits an SEO action is expected to use or has already used. Technical SEO CSS Optimization CSS optimization reduces unnecessary stylesheet transfer, blocking, selector work and visual recalculation while preserving intended presentation. Analytics CTR Search Console click-through rate, or CTR, is qualifying clicks divided by qualifying impressions for the same report population, expressed as a percentage. Analytics CTR opportunity CTR opportunity is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics CTR Optimization CTR Optimization is an SEO measurement concept used to understand search performance, user behavior or business impact. Technical SEO Cumulative Layout Shift Cumulative Layout Shift measures the largest burst of unexpected visible layout movements during a page visit. Technical SEO Custom Schema Custom Schema is project-specific structured-data implementation written beyond a theme or plugin's default output. SEO Basics Customer Journey SEO Customer Journey SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Data Extraction SEO Data Extraction SEO is an SEO execution workflow concept related to how recommendations are tracked, approved, funded or applied. SEO Basics Data Layer SEO Data Layer SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Decentralized Search Decentralized Search is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Technical SEO Deep Crawl Deep Crawl describes how bots discover, request or evaluate website URLs, which affects whether important pages can be found and processed. Off-Page SEO Deep Link Deep Link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Off-Page SEO Deep Linking Deep Linking relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Content SEO Definition page Definition page describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. Off-Page SEO Digital Authority Digital authority is a bounded assessment of how clearly a digital entity is identified and how credibly its work is recognized across relevant controlled and independent online sources. AI Visibility Digital Entity A digital entity is a context-dependent label for an identifiable thing represented in a digital system by one or more records, identifiers, attributes and relationships. Off-Page SEO Digital PR Digital PR is planned public-relations work that uses digital research, assets and communication to earn accurate independent coverage and audience outcomes. AEO Direct answer A direct answer is a concise response that resolves the primary question in its declared scope before presenting supporting evidence, conditions, exceptions or detail. Analytics Directions click Directions click is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics Directory SEO Directory SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Off-Page SEO Disavow File A disavow file is a versioned plain-text document containing one source-URL or domain directive per line for submission to a specific Google Search property. Off-Page SEO Disavow Tool The Disavow Links tool is Google's property-level interface for uploading a file that identifies backlinks a verified site owner asks Google to disregard when assessing links. Analytics Discover Traffic Discover traffic is the set of clicks from Google's personalized Discover surfaces to a property, reported through the dedicated Search Console Discover performance dataset. SEO Basics DMCA Complaint A DMCA complaint is a copyright-related removal request that can affect whether content appears in search results. Technical SEO DNS Lookup A DNS lookup resolves a domain name to records such as the IP addresses used to reach its services. Off-Page SEO Document Authority Document Authority describes trust, credibility or topical strength built through content quality, references, links and brand signals. AI Visibility Document Embeddings Document embeddings are vector representations assigned to a document or to units derived from it so that systems can compare, group or retrieve the represented material. Off-Page SEO Dofollow link Dofollow link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. SEO Basics Domain Age Domain age is the amount of time a domain has existed or has been known publicly on the web. Link Building Domain authority Domain Authority is Moz's proprietary 1–100 machine-learned score intended to predict the ranking ability of a domain from Moz link and search-result data. Technical SEO Domain Entity Domain entity is a non-standard modelling label for a domain name treated as a distinct digital identifier with registration, ownership or service relationships. SEO Basics Domain History Domain history is the record of how a domain has been used, redirected, indexed, linked to or penalized over time. AI Visibility Domain rating Domain rating describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. Content SEO Doorway Pages Doorway pages are low-value pages created mainly to rank for specific queries and funnel users to another destination. Content SEO Duplicate content Duplicate content is primary page content that is identical or substantially similar at more than one accessible URL. On-Page SEO Duplicate meta description A duplicate meta description is the same or materially identical description metadata rendered on multiple distinct URLs. Technical SEO Duplicate Schema Duplicate Schema occurs when a page emits multiple structured-data representations of the same intended entity or feature. On-Page SEO Duplicate title A duplicate title occurs when two or more distinct URLs render the same or functionally indistinguishable HTML document title. Technical SEO Duplicate URL A Duplicate URL is a distinct web address whose primary content is identical or sufficiently similar to content available at another address for a specified comparison purpose. Analytics Dwell Time Dwell time is the interval between selecting a search result and the next observable search-engine action, commonly a return to results or another query. Technical SEO Dynamic Rendering Dynamic rendering detects selected crawlers and serves them rendered HTML while ordinary users receive a client-rendered version. SEO Basics E-E-A-T E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, a quality framework used in Google’s search quality guidance. Ecommerce SEO Ecommerce SEO Ecommerce SEO is the store-wide discipline of making purchasable products, category routes and supporting information crawlable, understandable and useful in organic search. SEO Basics Edge SEO Edge SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. AYSA Execution Editorial Approval Editorial approval is the recorded decision by an authorized person or organization to publish a fixed content version after required reviews and conditions are satisfied. SEO Basics Editorial calendar Editorial calendar is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Link Building Editorial link An editorial link is a hyperlink a content owner or editor chooses to include because its destination supports, evidences or extends the surrounding material. AI Visibility Embedding Model An embedding model is a learned model that converts an input such as text into a fixed-length numerical vector designed to preserve relationships useful for a specified task. AI Visibility Embedding Search Embedding search retrieves candidates by encoding a query and stored items into a compatible representation space, then comparing their vectors with a defined similarity or distance function. AEO Entity Answer An entity answer is a non-standard label for a response whose subject is a clearly identified entity and whose material attributes or relationships are supported by traceable sources. Off-Page SEO Entity Authority Entity authority is an informal phrase for the strength and relevance of evidence supporting confidence in an identified person, organization or source within a particular context. AI Visibility Entity Based Retrieval Entity-based retrieval finds or ranks information using identified entities, their attributes or their relationships, rather than relying only on the surface words present in a query. Content SEO Entity Based SEO Entity-based SEO is an informal planning approach that structures content around identifiable entities, their attributes, relationships and the search tasks people perform with them. SEO Basics Entity Clarity Entity clarity is an owned quality check for whether a page identifies its important people, organizations, products, places or concepts without unresolved ambiguity. Content SEO Entity Coverage Entity coverage is an internal measure of how completely a page or content set addresses the entities, attributes and relationships required by a defined user task. AI Visibility Entity disambiguation Entity disambiguation selects the intended entity record from plausible candidates for an ambiguous mention by evaluating its surrounding context and available record evidence. Content SEO Entity Driven SEO Entity-driven SEO is an informal operating model in which an owned inventory of entities and relationships guides content ownership, architecture and update decisions.