SEO glossary page 12.

Content SEO Longform Content Longform content is an in-depth page or article that covers a topic extensively when the search intent requires depth. Content SEO LSI keyword LSI keyword is part of understanding search demand and mapping queries to pages that can satisfy user intent. Content SEO Machine Generated Content Machine generated content is content created automatically by software or AI, which must still be accurate, useful and compliant with search quality expectations. SEO Basics Machine Readable SEO Machine Readable SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Content SEO Machine-readable content Machine-readable content is structured or clearly formatted information that software, crawlers and AI systems can parse reliably. SEO Basics Manual Action A manual action is a penalty applied by a human reviewer at Google when a site is found to violate Google Search spam policies. Off-Page SEO Manual link penalty Manual link penalty relates to how links pass context, discovery paths, trust signals or authority between pages and websites. SEO Basics Manual Review Manual review means a proposed SEO action needs human judgment before it can be executed. SEO Basics Map pack Map pack is a local SEO concept connected to how businesses appear for location-based searches and map results. Local SEO Maps Visibility Maps visibility is how often and how prominently a business appears in map-based local search results. SEO Basics Merchant listing Merchant listing is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. On-Page SEO Meta description A meta description is a short page summary that can influence how users evaluate a search result. Content SEO Meta Keywords Meta Keywords is part of understanding search demand and mapping queries to pages that can satisfy user intent. Technical SEO Meta Robots Meta robots is an HTML tag used to give indexing and snippet instructions to search crawlers for a specific page. Technical SEO Meta robots tag Meta robots tag controls crawler behavior through page-level or site-level instructions that affect crawl access, indexing and snippets. Content SEO Meta Tags Meta tags are HTML elements in the page head that provide metadata such as description, robots directives, social previews and character encoding. Content SEO Meta title A meta title, commonly called a title tag, is the HTML title shown in browser tabs and often used as the search result headline. On-Page SEO Metadata Approval Metadata approval is the review step where a user confirms proposed title tags, meta descriptions and related search snippets before they are published. Content SEO Metadata Optimization Metadata Optimization is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. On-Page SEO Metadata Proposal A metadata proposal is a suggested title tag or meta description prepared for review. Analytics Metric Tracking Metric Tracking is an SEO measurement concept used to understand search performance, user behavior or business impact. SEO Basics Minification Minification removes unnecessary spaces, comments and characters from code files so they transfer faster without changing functionality. Content SEO Missing page A missing page is a page that should exist to satisfy user demand, keyword intent or website structure but has not been created yet. Content SEO Missing Page Opportunity A missing page opportunity is a topic or search intent that deserves a dedicated page but is not properly covered on the website. Content SEO Missing pages Missing pages are content opportunities where search demand exists but the website has no adequate page. Content SEO Mixed content Mixed content is part of content SEO: it helps decide what to write, improve, consolidate or structure so pages answer real search intent. Technical SEO Mobile SEO Mobile SEO ensures a website can be crawled, rendered, used and ranked effectively on mobile devices. Technical SEO Mobile Usability Mobile usability describes how easy a website is to read, navigate and interact with on mobile devices. Technical SEO Mobile-first indexing Mobile-first indexing means Google primarily uses the mobile version of a page for indexing and ranking. Content SEO Model-readable content Model-readable content is content written and structured so language models can easily parse the main answer, supporting facts, entities, relationships and source context. Analytics Monitoring Monitoring is the ongoing process of watching search performance, technical health and market changes. SEO Basics Multilingual SEO Multilingual SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics NAP consistency NAP consistency is a local SEO concept connected to how businesses appear for location-based searches and map results. SEO Basics Natural language query Natural language query is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Off-Page SEO Natural link Natural link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Natural Link Profile A natural link profile is a backlink profile that looks earned, varied, relevant and consistent with the brand’s real-world activity. Content SEO Navigational intent Navigational intent describes the purpose behind a search query or page, such as learning, comparing, buying or finding a local service. SEO Basics Near me query Near me query is a local SEO concept connected to how businesses appear for location-based searches and map results. Content SEO Neighborhood keyword Neighborhood keyword is part of understanding search demand and mapping queries to pages that can satisfy user intent. AI Visibility Neural Retrieval Neural Retrieval describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. AI Visibility Neural Search Neural Search is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics NLP Optimization NLP optimization improves content so natural language processing systems can better understand its entities, intent, structure, relationships and meaning. SEO Basics NLP SEO NLP SEO uses natural language processing concepts to improve how search engines interpret content, including entities, topics, intent and semantic relationships. SEO Basics Noarchive Noarchive is a robots directive that asks search engines not to show a cached copy of a page. Link Building Nofollow Nofollow is a link attribute that tells search engines not to treat a link as a normal endorsement for ranking purposes. Off-Page SEO Nofollow link Nofollow link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Technical SEO Noindex Noindex is a robots directive that tells search engines not to include a page in their search index. Technical SEO Non-Executable Fix A non-executable fix is an SEO issue that the system can identify or explain but should not apply automatically. Content SEO Nosnippet Nosnippet is a robots directive that asks search engines not to show a text snippet or video preview for a page in search results. Off-Page SEO Off-page SEO Off-page SEO covers signals outside the website, such as trusted mentions, backlinks and authority. Technical SEO Offer schema Offer schema is structured information that helps search engines understand page entities, content types and relationships. On-Page SEO On-Page Optimization Workspace An on-page optimization workspace is the area where page-level SEO opportunities are reviewed, approved and prepared for execution. On-Page SEO On-page SEO On-page SEO improves visible page elements such as titles, headings, content, links and metadata. SEO Basics Open Graph Open Graph is a metadata protocol that controls how a page preview can appear when shared on social platforms and messaging apps. AI Visibility OpenAI Search OpenAI Search describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. Technical SEO Opening hours schema Opening hours schema is structured information that helps search engines understand page entities, content types and relationships. Analytics Organic Click Through Rate Organic click-through rate is the percentage of search impressions that turn into organic clicks. Analytics Organic conversion Organic conversion is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics Organic lead Organic lead is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics Organic Reach Organic Reach is a measurement concept used to evaluate organic search performance, user behavior or business outcomes.