SEO glossary page 7.

Analytics Credit Check A credit check verifies whether a plan has enough available credits before a work action starts. SEO Basics Credit usage Credit usage is an SEO execution workflow concept related to how recommendations are tracked, approved, funded or applied. Analytics Credit Usage Summary A credit usage summary explains how many credits an SEO action is expected to use or has already used. Technical SEO CSS Optimization CSS Optimization is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Analytics CTR CTR, or click-through rate, measures how often search impressions turn into clicks. Analytics CTR opportunity CTR opportunity is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics CTR Optimization CTR Optimization is an SEO measurement concept used to understand search performance, user behavior or business impact. SEO Basics Cumulative Layout Shift Cumulative Layout Shift is a Core Web Vitals metric that measures unexpected visual movement of page elements while a page loads. Technical SEO Custom Schema Custom Schema is structured information that helps search engines understand page entities, content types and relationships. SEO Basics Customer Journey SEO Customer Journey SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Data Extraction SEO Data Extraction SEO is an SEO execution workflow concept related to how recommendations are tracked, approved, funded or applied. SEO Basics Data Layer SEO Data Layer SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Decentralized Search Decentralized Search is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Technical SEO Deep Crawl Deep Crawl describes how bots discover, request or evaluate website URLs, which affects whether important pages can be found and processed. Off-Page SEO Deep Link Deep Link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Off-Page SEO Deep Linking Deep Linking relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Content SEO Definition page Definition page describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. Link Building Digital Authority Digital Authority describes trust, credibility or topical strength built through content quality, references, links and brand signals. SEO Basics Digital Entity A digital entity is a recognizable person, brand, place, product or concept represented online through pages, structured data, profiles, mentions and relationships. Off-Page SEO Digital PR Digital PR is an authority-building concept related to mentions, citations, publisher relationships or trust signals outside the website. SEO Basics Direct answer Direct answer helps content become easier to extract and use as a clear answer in answer engines and AI-assisted search. Analytics Directions click Directions click is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics Directory SEO Directory SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Off-Page SEO Disavow File A disavow file is a file submitted to Google asking it to ignore specified backlinks when evaluating a site’s link signals. Link Building Disavow Tool The Disavow Tool is a Google Search Console feature that lets site owners ask Google to ignore selected backlinks. Analytics Discover Traffic Discover Traffic is an SEO measurement concept used to understand search performance, user behavior or business impact. SEO Basics DMCA Complaint A DMCA complaint is a copyright-related removal request that can affect whether content appears in search results. Technical SEO DNS Lookup A DNS lookup resolves a domain name into the server address a browser or crawler needs before it can request the website. Off-Page SEO Document Authority Document Authority describes trust, credibility or topical strength built through content quality, references, links and brand signals. AI Visibility Document Embeddings Document Embeddings is an SEO measurement concept used to understand search performance, user behavior or business impact. Off-Page SEO Dofollow link Dofollow link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. SEO Basics Domain Age Domain age is the amount of time a domain has existed or has been known publicly on the web. AI Visibility Domain authority Domain authority describes trust, credibility or topical strength built through content quality, references, links and brand signals. AI Visibility Domain Entity Domain Entity describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. SEO Basics Domain History Domain history is the record of how a domain has been used, redirected, indexed, linked to or penalized over time. AI Visibility Domain rating Domain rating describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. Content SEO Doorway Pages Doorway pages are low-value pages created mainly to rank for specific queries and funnel users to another destination. Content SEO Duplicate content Duplicate content is content that appears in identical or very similar form across more than one URL. Content SEO Duplicate meta description Duplicate meta description is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Technical SEO Duplicate Schema Duplicate schema happens when multiple sources output repeated or overlapping structured data on the same page. Content SEO Duplicate title Duplicate title is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Content SEO Duplicate URL Duplicate URL is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Analytics Dwell Time Dwell time is the time between a user clicking a search result and returning to search results. Technical SEO Dynamic Rendering Dynamic rendering serves pre-rendered content to crawlers while users receive JavaScript-rendered content, usually as a workaround for JavaScript SEO issues. SEO Basics E-E-A-T E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, a quality framework used in Google’s search quality guidance. Ecommerce SEO Ecommerce SEO Ecommerce SEO improves product, category and content visibility for online stores. SEO Basics Edge SEO Edge SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Content SEO Editorial Approval Editorial approval is the review decision that allows prepared content to move toward publication or execution. SEO Basics Editorial calendar Editorial calendar is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Link Building Editorial link Editorial link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. AI Visibility Embedding Model Embedding Model is an SEO measurement concept used to understand search performance, user behavior or business impact. AI Visibility Embedding Search Embedding Search is an SEO measurement concept used to understand search performance, user behavior or business impact. SEO Basics Entity answer Entity answer helps content become easier to extract and use as a clear answer in answer engines and AI-assisted search. Off-Page SEO Entity Authority Entity Authority describes trust, credibility or topical strength built through content quality, references, links and brand signals. AI Visibility Entity Based Retrieval Entity Based Retrieval describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. SEO Basics Entity Based SEO Entity based SEO focuses on helping search engines understand the real-world entities behind a website, including their attributes, relationships, authority and topical context. SEO Basics Entity clarity Entity clarity is how clearly a page communicates who or what it is about, which attributes matter and how that entity relates to other relevant topics. SEO Basics Entity coverage Entity coverage measures whether content includes the important people, places, products, attributes and related concepts needed to satisfy a topic or intent. SEO Basics Entity disambiguation Entity disambiguation is the process of making it clear which specific entity a page means when names or terms could refer to multiple people, brands, places or concepts. SEO Basics Entity Driven SEO Entity driven SEO is a search strategy that organizes content, internal links, structured data and authority signals around clearly defined entities and their relationships.