SEO glossary page 4.

SEO Basics Background SEO Job A background SEO job is an SEO task that runs asynchronously while the user continues working elsewhere. Link Building Backlink A backlink is a hyperlink from one website to another website. Link Building Backlink Audit Backlink Audit relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Backlink Gap Backlink Gap relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Backlink Monitoring Backlink monitoring tracks links that point to a website so teams can understand authority signals, placement delivery, lost links and potential risks. Link Building Backlink Profile Backlink Profile relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Backlink Toxicity Backlink toxicity is the risk created by low-quality, manipulative or irrelevant backlinks that may weaken trust signals or trigger manual review. SEO Basics BERT BERT is a natural language processing model from Google that helps search systems understand words in context rather than matching queries only as isolated keywords. SEO Basics Best Practices SEO Best Practices SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Black Hat SEO Black hat SEO refers to manipulative optimization tactics that attempt to exploit search engine algorithms instead of helping users. Technical SEO Blog post A blog post is an individual article published in a blog, usually written to answer a question, explain a topic, build authority or support organic acquisition. Technical SEO Blog SEO Blog SEO is a practical SEO term used to describe a specific website signal, workflow or optimization area that can influence organic visibility. Content SEO Body content Body content is the main visible text and media on a page, excluding navigation, headers, footers and other repeated interface elements. Technical SEO Bot Crawl A bot crawl is the process of an automated crawler requesting pages and resources to discover, inspect or index website content. Analytics Bounce Rate Bounce Rate is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Content SEO Branch page Branch page describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. Off-Page SEO Brand Authority Brand Authority describes trust, credibility or topical strength built through content quality, references, links and brand signals. SEO Basics Brand disambiguation Brand disambiguation is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. SEO Basics Brand entity A brand entity is the distinct business, product or organization identity that search engines and AI systems can recognize, connect to facts and distinguish from similar names. SEO Basics Brand Entity Optimization Brand entity optimization is the work of making a brand easier for search engines and AI systems to identify through consistent names, descriptions, profiles, mentions, schema and authoritative references. SEO Basics Brand Knowledge Graph A brand knowledge graph is the network of facts, relationships and sources that helps search engines understand a brand, its products, people, locations and topical associations. Off-Page SEO Brand mention A brand mention is a reference to a company, product or website on another page, with or without a clickable link. AI Visibility Brand Mention Monitoring Brand mention monitoring tracks where and how a brand is mentioned across search, web, publishers, social platforms and AI-assisted answers. Off-Page SEO Brand Mentions Brand mentions are references to a brand across the web and can support awareness, entity recognition and authority signals when they are credible and relevant. Content SEO Brand page Brand page describes a specific page type or page-level SEO asset that should satisfy a clear user intent, carry useful content and fit into the site architecture. AI Visibility Brand Retrieval Brand Retrieval describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. Analytics Branded Search Branded search is a query that includes a company, product, founder or brand name. SEO Basics Breadcrumb navigation Breadcrumb navigation is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Technical SEO Breadcrumb Schema Breadcrumb Schema is structured information that helps search engines understand page entities, content types and relationships. AI Visibility Breadcrumb trail Breadcrumb trail describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. SEO Basics Breadcrumbs Breadcrumbs is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Local SEO Brick and Mortar Location A brick and mortar location is a physical business location customers can visit. Off-Page SEO Broken external link Broken external link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Off-Page SEO Broken internal link Broken internal link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Off-Page SEO Broken link Broken link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Off-Page SEO Broken link building Broken link building relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Technical SEO Browser Rendering Browser rendering is the process of turning HTML, CSS, JavaScript and assets into the visual page that users and some crawlers evaluate. SEO Basics Business category Business category is a local SEO concept connected to how businesses appear for location-based searches and map results. SEO Basics Business Context Business context is the practical information about a company that makes SEO recommendations relevant instead of generic. SEO Basics Business hours Business hours is a local SEO concept connected to how businesses appear for location-based searches and map results. SEO Basics Business Memory Business Memory is the saved understanding AYSA builds about a company so future SEO recommendations stay aligned with the business. SEO Basics Business Memory Snapshot A Business Memory Snapshot is a saved version of confirmed business context at an important point in the SEO workflow. SEO Basics Business Profile A Business Profile is the structured description of what a company sells, who it serves, where it operates and how it should be positioned. Technical SEO Cache Control Cache-Control is an HTTP header that tells browsers and intermediaries how long resources may be stored and reused before being requested again. Technical SEO Cache headers Cache headers are HTTP instructions that control how browsers, crawlers and CDNs store and reuse files such as images, scripts, stylesheets and pages. Analytics Call click Call click is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. SEO Basics Call to action Call to action is an SEO execution workflow concept related to how recommendations are tracked, approved, funded or applied. AI Visibility Canonical chain Canonical chain is about choosing or signaling the preferred URL when duplicate or similar pages can be accessed in more than one way. Technical SEO Canonical Management Canonical Management is about choosing or signaling the preferred URL when duplicate or similar pages can be accessed in more than one way. Technical SEO Canonical tag A canonical tag tells search engines which URL should be treated as the preferred version of a page. Technical SEO Canonical URL Canonical URL is about choosing or signaling the preferred URL when duplicate or similar pages can be accessed in more than one way. Technical SEO Canonicalization Canonicalization is about choosing or signaling the preferred URL when duplicate or similar pages can be accessed in more than one way. Technical SEO Cart crawl control Cart crawl control describes how bots discover, request or evaluate website URLs, which affects whether important pages can be found and processed. Technical SEO Category canonical Category canonical is about choosing or signaling the preferred URL when duplicate or similar pages can be accessed in more than one way. Content SEO Category content Category content is part of content SEO: it helps decide what to write, improve, consolidate or structure so pages answer real search intent. SEO Basics Category hierarchy Category hierarchy is a local SEO concept connected to how businesses appear for location-based searches and map results. SEO Basics Category intro Category intro is a local SEO concept connected to how businesses appear for location-based searches and map results. Ecommerce SEO Category page A category page groups related products and can target commercial search demand. Ecommerce SEO Category Page Optimization Category page optimization improves ecommerce category pages so they better match search intent and product discovery. AI Visibility ChatGPT Optimization ChatGPT Optimization is a measurement concept used to evaluate organic search performance, user behavior or business outcomes.