Analytics glossary terms.

Analytics Actionable Monitoring Actionable monitoring turns ranking, traffic, technical and AI visibility signals into recommended next actions. Analytics Average position Average position is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Bounce Rate Bounce Rate is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Branded Search Branded search is a query that includes a company, product, founder or brand name. Analytics Call click Call click is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Click Depth Click Depth is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Click opportunity Click opportunity is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Click-through rate Click-through rate is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Clicks Clicks is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Clickstream Data SEO Clickstream Data SEO is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Content score Content score is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Conversion copy Conversion copy is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Conversion event Conversion event is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Conversion Rate Conversion Rate is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Conversion SEO Conversion SEO is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Conversion tracking Conversion tracking is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Credit Check A credit check verifies whether a plan has enough available credits before a work action starts. Analytics Credit Usage Summary A credit usage summary explains how many credits an SEO action is expected to use or has already used. Analytics CTR CTR, or click-through rate, measures how often search impressions turn into clicks. Analytics CTR opportunity CTR opportunity is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics CTR Optimization CTR Optimization is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Directions click Directions click is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Discover Traffic Discover Traffic is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Dwell Time Dwell time is the time between a user clicking a search result and returning to search results. Analytics Estimated Credits Estimated credits are the expected amount of plan credits an AYSA action may consume before it runs. Analytics Goal tracking Goal tracking is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Google Analytics Google Analytics is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Impressions Impressions is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Metric Tracking Metric Tracking is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Monitoring Monitoring is the ongoing process of watching search performance, technical health and market changes. Analytics Organic Click Through Rate Organic click-through rate is the percentage of search impressions that turn into organic clicks. Analytics Organic conversion Organic conversion is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Organic session Organic session is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Organic traffic Organic traffic is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Organic traffic report Organic traffic report is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Organic Visibility Organic Visibility is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Pogo Sticking Pogo sticking describes a user quickly returning from a result to the search results and choosing another result. Analytics Position Tracking Position Tracking is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Progress Tracking Progress tracking shows how far an SEO job, workflow or improvement plan has advanced. Analytics Rank Tracker A rank tracker is a tool that monitors where pages appear in search results for selected keywords over time. Analytics Rank tracking Rank tracking monitors how a website’s positions change for selected keywords over time. Analytics Ranking Volatility Ranking Volatility is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Referral traffic Referral traffic is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Search analytics Search analytics is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Search Console Google Search Console provides search performance, indexing and technical information for a website. Analytics Search visibility Search visibility is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Search Visibility Change Search visibility change is a meaningful increase or decrease in how visible a website is across important search queries. Analytics SEO Reporting Tool An SEO reporting tool organizes search performance, rankings, technical health, content work and outcomes into reports for teams or clients. Analytics SEO Score SEO Score is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics SEO Visibility SEO Visibility is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics SERP volatility SERP volatility is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Analytics Session Duration Session Duration is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Share of voice Share of voice is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Spam Score Spam Score is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Traffic drop Traffic drop is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Traffic Estimation Traffic Estimation is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Traffic potential Traffic potential is an SEO measurement concept used to understand search performance, user behavior or business impact. Analytics Visibility score Visibility score is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Zero Click SEO Zero Click SEO is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Analytics Zero Position Zero Position is an SEO measurement concept used to understand search performance, user behavior or business impact.