Link Building glossary terms.

Link Building Adverlink Adverlink is a link building marketplace and publisher network that helps advertisers buy relevant SEO placements and helps publishers monetize existing indexed articles and websites. Link Building Attribution Link Attribution Link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Authority Building Authority building is the process of increasing a website’s trust and visibility through relevant references, mentions, links, publisher placements and brand signals across the web. Link Building Authority Flow Authority Flow describes trust, credibility or topical strength built through content quality, references, links and brand signals. Link Building Backlink A backlink is a hyperlink from one website to another website. Link Building Backlink Audit Backlink Audit relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Backlink Gap Backlink Gap relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Backlink Monitoring Backlink monitoring tracks links that point to a website so teams can understand authority signals, placement delivery, lost links and potential risks. Link Building Backlink Profile Backlink Profile relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Backlink Toxicity Backlink toxicity is the risk created by low-quality, manipulative or irrelevant backlinks that may weaken trust signals or trigger manual review. Link Building Citation Authority Citation Authority describes trust, credibility or topical strength built through content quality, references, links and brand signals. Link Building Citation flow Citation flow is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Link Building Citation Optimization Citation Optimization is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Link Building Citation SEO Citation SEO is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Link Building Co Citation Co Citation is a measurement concept used to evaluate organic search performance, user behavior or business outcomes. Link Building Digital Authority Digital Authority describes trust, credibility or topical strength built through content quality, references, links and brand signals. Link Building Disavow Tool The Disavow Tool is a Google Search Console feature that lets site owners ask Google to ignore selected backlinks. Link Building Editorial link Editorial link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building External link External link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Footer Links Footer Links relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Audit Link Audit relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Authority Link Authority relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Building Link building is the process of earning or acquiring relevant links and mentions from other websites so search engines can better evaluate a site’s authority, relevance and trust. Link Building Link Context Link context is the surrounding content and placement that gives meaning to a link. Link Building Link Delivery Tracking Link delivery tracking follows approved link or publisher actions until delivery is verified. Link Building Link equity Link equity relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Exchange Link Exchange relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Farm Link Farm relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Graph Link Graph relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Insertion Link Insertion relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link juice Link juice relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Location in Content Link location in content refers to whether a link appears inside the main editorial body and near relevant surrounding text. Link Building Link Neighborhood Link Neighborhood relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Placement Link placement describes where a link appears on a page, such as in main content, navigation, footer, sidebar or author bio. Link Building Link Profile Link Profile relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Quality Link quality describes how useful, relevant, trustworthy and contextually appropriate an external link is. Link Building Link reclamation Link reclamation relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link relevance Link relevance relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Risk Link risk is the possibility that a backlink or placement may be low quality, irrelevant, manipulative or harmful to trust. Link Building Link Rot Link Rot relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Scheme A link scheme is any linking practice designed mainly to manipulate search rankings rather than reflect genuine editorial value. Link Building Link Spam Link Spam relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Link Velocity Link velocity describes the pace at which a website gains or loses backlinks over time. Link Building Linkable Asset Linkable Asset relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Linking Domain Relevance Linking domain relevance describes how closely the linking website’s topic, audience or market matches the target website. Link Building Local citation Local citation helps a business appear for searches connected to a city, region, service area or map-based intent. Link Building Natural Link Profile A natural link profile is a backlink profile that looks earned, varied, relevant and consistent with the brand’s real-world activity. Link Building Nofollow Nofollow is a link attribute that tells search engines not to treat a link as a normal endorsement for ranking purposes. Link Building Outbound link Outbound link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Page authority Page authority describes trust, credibility or topical strength built through content quality, references, links and brand signals. Link Building Page-Level Relevance Page-level relevance describes how closely the specific linking page matches the target page topic. Link Building Penguin Penalty Penguin penalty is the common SEO name for visibility losses associated with Google’s historical Penguin link spam updates. Link Building Public Relations SEO Public Relations SEO is an SEO concept used to describe a specific part of how websites earn, measure or protect organic search visibility. Link Building Publisher Opportunity A publisher opportunity is a potential placement, mention or content collaboration on a third-party website that may support authority building. Link Building Publisher placement Publisher placement is an authority-building concept related to mentions, citations, publisher relationships or trust signals outside the website. Link Building Reciprocal Link Reciprocal Link relates to how links pass context, discovery paths, trust signals or authority between pages and websites. Link Building Reciprocal Links Reciprocal links are links exchanged between two websites. Link Building Referring domain Referring domain describes how AI search systems discover, parse, retrieve, score, cite or recommend content and entities. Link Building SEO Text Ads SEO Text Ads are publisher placements that can include contextual text and links as part of an approved authority-building workflow. Link Building Sitewide Links Sitewide links appear across many pages of a website, often in footers, sidebars or templates.